Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence El Rinconsito performance in the United States and how they change over time
See what factors influence El Rinconsito performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
El Rinconsito is in the lower 44% of brands
Sample of brands in the same percentile
An analysis of El Rinconsito' competitors in the United States
An analysis of El Rinconsito' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
El Rinconsito's market performance is in the lower 44%, indicating a below average market standing. This means that El Rinconsito captures less foot traffic compared to the majority of its competitors. Performance peers in the same percentile range include Texas Steakhouse, Black Tap Craft Burgers, Someburros, Shinya Shokudō, Guthrie's, and Ed Debevic's.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT scores often correlate with repeat business.
El Rinconsito's overall customer satisfaction is 85%, an increase of 11.2 percentage points year-over-year. In Washington, the CSAT is also 85%, with a growth of 10.9 percentage points. This indicates a significant improvement in customer perception and service quality over the past year.
Average check reflects spending per customer, influencing revenue. Monitoring trends helps optimize pricing and promotions for increased profitability.
El Rinconsito's overall average check is $22.70, a decrease of 4.9% year-over-year. In Washington, the average check is also $22.70. This suggests a slight decrease in customer spending compared to the previous year, potentially requiring adjustments to menu pricing or promotional strategies.
Outlet count indicates brand reach and market presence. Growth reflects expansion, while decline may signal consolidation or challenges.
El Rinconsito has a total of 22 outlets across the United States. The majority (17) are located in Washington, with single locations in Florida, California, Texas, Louisiana, and Pennsylvania. This shows a strong regional presence in Washington with limited expansion to other states.
Identifying competitors reveals market dynamics and customer preferences, informing strategies to differentiate and capture market share.
El Rinconsito's top competitors based on customer cross-visitation are McDonald's (11.81%), Taco Bell (6.94%), Panda Express (6.94%), Starbucks (6.94%), and Wendy's (6.25%). This indicates that customers who visit El Rinconsito also frequently visit these fast-food chains and coffee shops.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer experience.
El Rinconsito experiences peak traffic workload between 18:00 and 20:00, with the highest workload at 19:00 (63.38%). Traffic is significantly lower in the early morning hours. This data suggests that El Rinconsito is busiest during dinner hours.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to resonate with specific demographics for increased engagement.
El Rinconsito's customer base shows a high affinity towards women (79%), and an over-representation of men (120%). Among generations, Gen Z is over-represented (118%), while Gen X (93%) and Gen Y (98%) are under-indexed. This suggests a stronger appeal to younger consumers and a need to potentially re-engage older demographics.