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Managing Partner, Global Business Development
See what factors influence El Pollo Bronco performance in the Mexico and how they change over time
See what factors influence El Pollo Bronco performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of El Pollo Bronco' competitors in the Mexico
An analysis of El Pollo Bronco' competitors in the Mexico
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
El Pollo Bronco is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
El Pollo Bronco is a leading brand, securing the 99th percentile. This reflects a leading market presence, indicating strong customer preference relative to its peers like Donatella, Costelao, I Like Pizza Las Puentes Pizzeria en san nicolas, FRITUUR, Los Pioneros, and Los Andantes Terraza all at 99th percentile.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly influencing retention and revenue. Monitoring changes informs service improvements.
El Pollo Bronco's overall CSAT is 68%, a 21.6 percentage point decrease year-over-year. In Jalisco, CSAT is 66%, with a decrease of 22.3 percentage points. CSAT decreased from 75% in June to 75.51% in July 2025, indicating a need to investigate factors impacting customer sentiment.
Average check (transaction value) drives revenue insights. Monitoring its trend informs pricing strategy effectiveness and spending behavior changes.
El Pollo Bronco's overall average check is 137.5 MXN, a 10.3% decrease year-over-year. In Jalisco, the average check is 138.5 MXN, with no growth. The average check decreased from 135.71 MXN in June to 126.47 MXN in July 2025, suggesting a need to examine potential causes for lower spending per visit.
Competitor analysis identifies direct rivals and customer preferences. Understanding cross-visitation informs competitive positioning and marketing strategies.
El Pollo Bronco's top competitors based on cross-visitation are KFC (7.14%), Little Caesars (6.43%), Starbucks (5%), Carl's Jr. (4.29%), and McDonald's (4.29%). This data indicates customers who visit El Pollo Bronco also frequent these fast-food chains and coffee shops.
Understanding consumer segments informs targeted marketing. Gender and generational insights help tailor messaging and offers to specific customer groups.
El Pollo Bronco's customer base shows a higher affinity for men (index 125) compared to women (index 66). There is a very high affinity for Gen Y (index 172). This suggests that marketing efforts should focus on attracting and retaining Gen Y customers, and there is opportunity to improve Women engagement.