Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence El Pollo Bronco performance in the Mexico and how they change over time
See what factors influence El Pollo Bronco performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
El Pollo Bronco is in the lower 38% of brands
Sample of brands in the same percentile
An analysis of El Pollo Bronco' competitors in the Mexico
An analysis of El Pollo Bronco' competitors in the Mexico
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference.
El Pollo Bronco's market performance is at the 38th percentile, indicating a below average/lagging position. This means the brand captures less foot traffic compared to most competitors. Performance peers in the same percentile range include Nonna, Donatella, Carnes en Su Jugo Navarrete, Los Picositos, MAKECH COCOA BAR, and Oriental City Merida.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustained growth.
El Pollo Bronco's overall CSAT is 75%, a decrease of 13.6 percentage points year-over-year, indicating declining customer happiness. In Jalisco, CSAT is 74%, with a decrease of 14.6 percentage points. The CSAT trend shows a decline from June to August 2025, suggesting potential issues needing attention.
Average check reflects spending per customer, crucial for revenue. Monitoring trends helps optimize pricing and promotions.
The overall average check for El Pollo Bronco is 138.5 MXN, a decrease of 18.2% year-over-year, indicating lower customer spending. In Jalisco, the average check is 139.8 MXN, with no growth. The average check trend shows a decrease from June to August 2025, suggesting potential pricing or menu issues.
Outlet count indicates brand reach and market presence, influencing accessibility and overall revenue potential.
El Pollo Bronco has 65 outlets in Jalisco, 2 in Nayarit, and 1 each in Guanajuato and the State of Mexico. Jalisco dominates the outlet distribution, representing 100% of the bar fill percentage, indicating a strong regional focus.
Identifying top competitors helps understand market dynamics and benchmark performance, informing strategic decisions.
El Pollo Bronco's top competitors based on customer cross-visitation are KFC (9.26%), Starbucks (5.56%), Little Caesars (4.63%), Carl's Jr. (4.63%), and Burger King (3.70%). This indicates that customers who visit El Pollo Bronco also frequently visit these fast-food chains and coffee shops.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation for optimal service.
El Pollo Bronco experiences peak traffic workload between 10 AM and 4 PM, with the highest workload at 2 PM (60.88%) and 3 PM (60.10%). Traffic is minimal between midnight and 9 AM, suggesting operational adjustments may be needed during off-peak hours.
Understanding consumer segments enables targeted marketing, tailoring strategies to specific demographics for increased engagement.
El Pollo Bronco's customer base shows a high affinity for women (61% affinity, delta -39.09) and men (134% affinity, delta 33.76). Gen Y shows a very high affinity (172% affinity, delta 72.10). This suggests that marketing efforts should focus on these demographics to maximize impact.