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Managing Partner, Global Business Development
See what factors influence El Pescadito performance in the Mexico and how they change over time
See what factors influence El Pescadito performance in the Mexico and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of El Pescadito' competitors in the Mexico
An analysis of El Pescadito' competitors in the Mexico
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
El Pescadito is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the cafe and restaurant industry.
El Pescadito is a leading brand with a 99th percentile market performance, positioning it in the top 1% in Mexico's Cafe & Restaurants sector. This high percentile indicates a strong market presence and significant customer preference compared to its peers like BAK’ | Fire Steakhouse, Espíritu Inquieto, Blend Station, Casa Santa Maria, Mama Mia and Baristi.
Customer satisfaction reflects brand perception, impacting loyalty and revenue. Monitoring CSAT helps identify areas for service improvement and customer retention.
El Pescadito's overall customer satisfaction is 63%, a decrease of 8.8 percentage points year-over-year. Sonora shows higher satisfaction (76%) but decreased by 6.3pp, while the State of Mexico has lower satisfaction (47%) with a significant decrease of 20.8pp. This indicates a need for targeted improvements, especially in the State of Mexico.
Average check reflects customer spending habits and pricing strategy. It identifies opportunities to increase revenue through upselling or menu optimization.
El Pescadito's overall average check is 203 MXN, an increase of 1.8% year-over-year. Sonora has the highest average check at 259.1 MXN, while the State of Mexico has a lower average check at 197.1 MXN. This suggests regional differences in spending or menu preferences to explore for optimization.
Outlet count indicates brand reach and expansion. Monitoring outlet distribution helps assess market penetration and identify growth opportunities.
El Pescadito has 3 outlets in Sonora, and 1 outlet each in Sinaloa and the State of Mexico. The distribution indicates a stronger presence in Sonora, suggesting a potential focus area for initial success and expansion strategy development to the State of Mexico and Sinaloa.
Competitor analysis reveals market dynamics and customer preferences. Identifying top competitors informs strategies to differentiate and capture market share.
El Pescadito's top competitors based on cross-visitation are McDonald's (5.63%), Starbucks (4.93%), Carl's Jr. (3.52%), La Casa de Toño (3.52%), and Toks (3.52%). This shows that customers who visit El Pescadito also frequent these larger chains, indicating a need to differentiate and potentially target a similar customer base or explore new audience segments.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and enhances customer experience.
El Pescadito experiences peak traffic between 12:00 PM and 3:00 PM, with the highest workload at 2:00 PM (60.46%). Traffic begins to increase at 7:00 AM, peaking in the early afternoon, and declines significantly after 5:00 PM. This suggests a focus on lunch and early afternoon service.
Understanding consumer segments enables targeted marketing. Knowing gender and generation affinity informs relevant campaigns and personalized experiences.
El Pescadito's consumer base shows women are under-indexed (65) and men are over-indexed (126). Gen X is under-indexed (83) while Gen Y is over-indexed (103). This suggests El Pescadito is more popular with Men and Gen Y compared to the average consumer in the market.