Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Donut King performance in the United States and how they change over time
See what factors influence Donut King performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Donut King' competitors in the United States
An analysis of Donut King' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Donut King is in the top 1% of brands
Sample of brands in the same percentile
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference.
Donut King is a leading brand with a market performance percentile of 99 in the United States' Cafe & Restaurants industry. This position means Donut King captures a significant share of customer traffic compared to its peers like The Buffet at Wynn Las Vegas, The Thousand Sunny, Fresh-Mex & Co., Naan at Mt Pleasant, Tony Roma's, and Flatbread Company, all of which are in a similar percentile range.
Customer satisfaction (CSAT) indicates brand loyalty and service quality, directly impacting revenue and brand reputation.
Donut King's overall customer satisfaction is at 83%, a 0.5 percentage point increase year-over-year. Massachusetts leads with 92% satisfaction, while California shows 85%. This suggests overall positive customer experiences, with regional variations indicating areas for focused improvement.
Average check (transaction value) drives revenue and reflects customer spending habits and pricing strategy effectiveness.
The overall average check for Donut King is $12.70, a 26% increase year-over-year. California has the highest average check at $12.10. The dynamic data shows average check increasing over time, suggesting successful upselling or price adjustments.
Outlet count reflects brand reach and market penetration, influencing accessibility and revenue potential.
Donut King has 20 outlets in California, making it the state with the highest concentration. Texas has 8 outlets. Other states have fewer locations. This indicates a strong presence in California, with opportunities for expansion in other regions.
Identifying key competitors helps understand the competitive landscape and refine strategies to attract and retain customers.
McDonald's is the most cross-visited brand with a 17% cross-visitation rate among Donut King customers. Taco Bell (8.5%), Starbucks (6.5%), Chick-fil-A (6%), and Wendy's (5%) also appear. This suggests that Donut King customers frequently visit these fast-food chains.
Traffic workload analysis reveals peak hours, enabling optimized staffing and resource allocation for enhanced customer service.
Donut King experiences peak traffic between 6 AM and 9 AM, with the highest workload at 8 AM (62.31). Traffic significantly decreases after 10 AM. This indicates that Donut King's primary customer base visits during the morning hours.
Consumer segment analysis informs targeted marketing by revealing demographic preferences and affinity, improving engagement and ROI.
Donut King's consumer base has a high affinity with women (97) and men (103). Gen X is 121, Gen Y is 91 and Gen Z is 135. This suggests that Gen Z has a high affinity, while Gen Y is under-indexed, indicating a need for targeted strategies to engage with Gen Y.
Cafés & Restaurants