Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Donut King performance in the United States and how they change over time
See what factors influence Donut King performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Donut King is in the lower 35% of brands
Sample of brands in the same percentile
An analysis of Donut King' competitors in the United States
An analysis of Donut King' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Donut King's market performance is in the lower 35% of brands in the United States' Cafe & Restaurants industry, indicating a lagging position. This means Donut King captures less foot traffic compared to most competitors. Performance peers in the same percentile range include BunSlut, TouchDown Wings, Chester's Chicken, 24 Seven Tacos, super machi, and Raíces.
Customer satisfaction reflects brand perception and loyalty, directly impacting repeat business and long-term revenue growth.
Donut King's overall customer satisfaction is 85%, a 0.9 percentage point increase year-over-year. Missouri shows the highest satisfaction at 91%, while Massachusetts shows the lowest at 82%. This indicates generally positive customer experiences, with regional variations suggesting areas for targeted improvement.
Average check reveals customer spending habits, influencing revenue and profitability strategies for the brand.
Donut King's overall average check is $13.30, a 40.4% increase year-over-year. California has the highest average check at $13.90, while Florida has the lowest at $9.50. This suggests customers are spending more per visit than last year, with significant regional differences in spending habits.
Outlet count indicates brand reach and market presence, influencing accessibility and overall revenue potential.
Donut King has 20 outlets in California, the most of any state. Texas has 8 outlets, while several states including Hawaii, Massachusetts, and Georgia have 2 outlets each. This distribution highlights California as a key market, with opportunities for expansion in other states.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Donut King's top competitors based on cross-visitation are McDonald's (15.85%), Taco Bell (7.65%), Chick-fil-A (6.01%), Sonic Drive-In (6.01%), and Wendy's (4.92%). This indicates a significant overlap in customer base with fast-food chains, suggesting opportunities to differentiate and capture more market share.
Traffic workload analysis reveals peak hours and customer flow, optimizing staffing and resource allocation for efficiency.
Donut King experiences peak traffic between 7 AM and 10 AM, with the highest workload at 8 AM (61.47%). Traffic is lowest between midnight and 3 AM. This data suggests focusing resources and staffing during morning peak hours to maximize customer service and sales.
Understanding consumer segments enables targeted marketing, enhancing engagement and brand resonance with specific demographics.
Donut King's customer base shows a higher affinity among women (88) and a high affinity among men (112). Gen Z shows a high affinity (153), while Gen X (90) and Gen Y (91) are under-indexed. This suggests targeted marketing towards Gen Z and understanding the preferences of male customers could be beneficial.