Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Donut King performance in the Australia and how they change over time
See what factors influence Donut King performance in the Australia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jul – Sep 25
Donut King is right in the middle
Sample of brands in the same percentile
An analysis of Donut King' competitors in the Australia
An analysis of Donut King' competitors in the Australia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Donut King's market performance in Australia is at the 46th percentile, indicating a below average/lagging position. This suggests the brand captures less foot traffic compared to many competitors. Performance peers in the same percentile range include The Iluka, Johnny Ringo's, Ssam Korean BBQ, Fasta Pasta, Martini and Co, and Victoria's Pizza N Beyond.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Overall customer satisfaction for Donut King is 59%, a decrease of 4.9 percentage points year-over-year. Satisfaction varies by state, with Australian Capital Territory showing the highest (69%) and Western Australia the lowest (50%). The downward trend and regional disparities suggest a need to address specific issues impacting customer experience.
Average check reveals customer spending habits, crucial for revenue forecasting and profitability analysis.
The overall average check for Donut King is 14.5 AUD, a decrease of 25.8% year-over-year. Victoria has the highest average check (19.1 AUD), while Queensland has a lower average check (12.2 AUD). The decline indicates customers are spending less per visit, potentially impacting overall revenue.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Donut King has the most outlets in New South Wales (76), followed by Queensland (61) and Victoria (38). The distribution of outlets across states reflects the brand's presence and potential market coverage in different regions of Australia.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and differentiation efforts.
McDonald's is the top competitor for Donut King, with a cross-visitation rate of 20.35%. Other key competitors include Hungry Jack's Burgers (7.08%), Subway (5.31%), KFC (5.31%), and Oporto (2.65%). This indicates a significant overlap in customer base, requiring Donut King to focus on differentiating its offerings.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer service.
Donut King experiences peak traffic between 8 AM and 4 PM, with the highest workload around 10 AM (57.12%). Traffic is minimal during early morning and late-night hours. This data helps optimize staffing levels and resource allocation to meet customer demand effectively.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring messaging.
Women show a high affinity (119) for Donut King, while men are under-indexed (84). Gen X has a very high affinity (340), while Gen Y is closer to the average (56). These affinity insights can inform targeted marketing campaigns and product development strategies to better resonate with key consumer groups.