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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Donut Connection performance in the United States and how they change over time
See what factors influence Donut Connection performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Donut Connection' competitors in the United States
An analysis of Donut Connection' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Donut Connection is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals competitive strength and customer preference, crucial for assessing brand's share of foot traffic in the industry.
Donut Connection's MARKET PERFORMANCE is in the top 2% of brands with a percentile of 98, indicating a leading market position. This signifies strong customer preference compared to competitors such as Hungry's, Moonlark's, Kale Me Crazy, Mr Crabby's Seafood House & Sports Bar (NJ), Alton's Restaurant, and Maria's Mexican Restaurant, which share the same percentile.
Customer satisfaction (CSAT) reflects brand perception and loyalty. Monitoring CSAT helps identify areas for improvement and gauge the effectiveness of customer-centric strategies.
Donut Connection's overall customer satisfaction is 86%, a decrease of 1.2 percentage points year-over-year. West Virginia shows the highest CSAT at 94%, while New Jersey experienced a significant decrease of 13.3 percentage points. The dynamic CSAT data shows fluctuation between 80% and 93.14% over the reported period.
Average check indicates customer spending per visit. Tracking this metric helps understand revenue trends and the impact of pricing and promotional strategies.
Donut Connection's overall average check is $14.40, a 27.30% increase year-over-year. West Virginia has the highest average check at $20.00, while Maryland's average check is $13.30. The dynamic average check data fluctuated between $8.18 and $18.94 during the reported period.
Number of outlets reflects brand reach and market presence. Tracking outlet distribution helps assess expansion strategies and regional market penetration.
Donut Connection has a total of 22 outlets in the United States. Pennsylvania has the highest number of outlets with 7, followed by Maryland with 4, and West Virginia with 3. Several other states each have 1 or 2 outlets.
Identifying key competitors through cross-visitation analysis helps understand the competitive landscape and refine strategies to attract and retain customers.
Donut Connection's top competitors based on cross-visitation are McDonald's (11.21%), Wendy's (8.41%), Dunkin' (7.48%), Starbucks (6.54%), and Long John Silver's (5.61%). This indicates that customers of Donut Connection also frequently visit these fast-food and cafe chains.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service and operational efficiency.
Donut Connection experiences peak traffic between 6:00 AM and 11:00 AM, with the highest workload around 9:00 AM (65.50). Traffic significantly decreases after 4:00 PM, reaching its lowest point between 1:00 AM and 3:00 AM.
Analyzing consumer segments by gender and generation enables targeted marketing and positioning, maximizing engagement and brand relevance with specific demographics.
Donut Connection's customer base shows Women affinity index at 101, while Men affinity index at 99. Generation mix includes Gen X (83), Gen Y (100), and Gen Z (89) affinity index. This suggests a slightly higher affinity among women and Gen Y consumers, with Gen X showing lower affinity.