Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Doña Tota performance in the Mexico and how they change over time
See what factors influence Doña Tota performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Doña Tota is right in the middle
Sample of brands in the same percentile
An analysis of Doña Tota' competitors in the Mexico
An analysis of Doña Tota' competitors in the Mexico
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Doña Tota's market performance is at the 46th percentile in Mexico's Cafe & Restaurants industry, indicating a below average/lagging position. This suggests that Doña Tota captures less foot traffic compared to many competitors. Performance peers in the same percentile range include Amorcito Corazón, Tacos de Armando, Hot Dogs El Compadre Chihuahua (Jardines del Saucito), Restaurante Save, Barbacoa El Carnalito, and Santo Habanero.
Competitor analysis identifies key rivals and their customer overlap, informing competitive strategies.
Doña Tota's top competitors based on customer cross-visitation are Carl's Jr. (12.74%), Little Caesars (10.42%), KFC (8.11%), Starbucks (5.79%), and Tim Hortons (5.79%). This indicates that customers who visit Doña Tota also frequently visit these fast-food and cafe chains.
Traffic workload shows peak hours, helping optimize staffing and resource allocation for better service.
Doña Tota experiences peak traffic workload between 8:00 AM and 7:00 PM, with the highest workload occurring between 1:00 PM and 3:00 PM. There is minimal traffic workload between 10:00 PM and 7:00 AM.
Understanding consumer segments helps tailor marketing to specific groups, improving engagement and ROI.
Women show high affinity (76) towards Doña Tota, indicating they are overrepresented among its customers. Men are under-indexed (121). Gen X has an affinity index of 107, suggesting slightly higher engagement. Gen Y shows a high affinity (129), indicating they are overrepresented among Doña Tota's customers.