Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Doña Tota performance in the Mexico and how they change over time
See what factors influence Doña Tota performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Doña Tota is right in the middle
Sample of brands in the same percentile
An analysis of Doña Tota' competitors in the Mexico
An analysis of Doña Tota' competitors in the Mexico
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Doña Tota's market performance is at the 50th percentile, indicating an average market position in Mexico's Cafe & Restaurants industry. This means Doña Tota's foot traffic is on par with the median of its peers. Performance peers in the same percentile range include 1000 Caguamas, La Taqueria - Pinches Tacos Shop, Tacos Monterregios, Mariscos Cocos Locos, Altezza Cocina Italiana, and ConSentido Café.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Doña Tota's overall customer satisfaction is 38%, a decrease of 2.2 percentage points year-over-year. Satisfaction varies by state, with Chihuahua showing the highest satisfaction (52%) and significant growth, while Tamaulipas experienced a substantial decrease. This suggests regional differences in customer experience.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
Doña Tota's overall average check is 157 MXN, an increase of 8.8% year-over-year. Jalisco has the highest average check at 150 MXN. Nuevo León's average check is 143 MXN, and Tamaulipas is at 136.7 MXN. The dynamic data shows fluctuations in average check throughout the observed months.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Doña Tota has the most outlets in Nuevo León (110), followed by Tamaulipas (45). Chihuahua has 15 outlets, Sonora has 12, and Coahuila and Sinaloa each have 10. Jalisco has 9 outlets. This distribution highlights key regions for Doña Tota's presence.
Identifying competitors helps refine strategies, understand market dynamics, and capture market share.
Doña Tota's top competitors based on cross-visitation are Carl's Jr. (10.42%), Little Caesars (8.85%), KFC (7.81%), Starbucks (6.25%), and McDonald's (5.21%). This indicates that customers who visit Doña Tota also frequent these fast-food chains and coffee shops.
Traffic workload analysis optimizes staffing, resource allocation, and service delivery during peak hours.
Doña Tota experiences peak traffic workload between 8:00 AM and 7:00 PM, with the highest workload occurring between 2:00 PM and 3:00 PM (54.16%). Traffic is minimal during the night and early morning hours. This data helps optimize staffing during peak hours.
Understanding consumer segments enables targeted marketing, product development, and personalized customer experiences.
Doña Tota's customer base shows a high affinity towards women (84%) and men (114%). Gen Y (129%) shows a higher affinity compared to Gen X (105%). This suggests that Doña Tota resonates more strongly with younger generations.