Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Doña Tota performance in the Mexico and how they change over time
See what factors influence Doña Tota performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Doña Tota is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Doña Tota' competitors in the Mexico
An analysis of Doña Tota' competitors in the Mexico
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Doña Tota, with a market performance percentile of 99, is a leading brand. This indicates a strong market presence and high customer preference compared to its peers like Mariscos El Pechocho, Filetilandia, La Famiglia, La Buena Birria MX Río Lerma, Asador Santa Anita and Hotaru, all also in the leading range.
Customer Satisfaction reflects how happy customers are with Doña Tota, highlighting areas needing improvement to boost loyalty and attract new patrons.
Overall customer satisfaction for Doña Tota is 36%, a decrease of 2.8 percentage points year-over-year. Satisfaction varies by state: Jalisco (52% - up), Tamaulipas (38% - down), Chihuahua (35% - up), Nuevo León (34% - down) and Sonora (24% - down). States with decreasing satisfaction require immediate attention.
Average Check reflects customer spending per visit, showing pricing strategy effectiveness and potential revenue growth opportunities for Doña Tota.
The overall average check for Doña Tota is 146 MXN, a decrease of 2.3% year-over-year. Average check varies by state: Chihuahua (258.8 MXN), Jalisco (154.2 MXN), Nuevo León (139.6 MXN), and Tamaulipas (110.9 MXN). Chihuahua shows the highest spending per customer.
Number of Outlets indicates Doña Tota's market reach and expansion strategy, reflecting brand accessibility and potential for capturing new customers.
Doña Tota has the most outlets in Nuevo León (84), followed by Tamaulipas (29), Chihuahua (11), Sonora (11), Jalisco (7), Coahuila (6), Sinaloa (5), Veracruz (5), Colima (3), and Baja California Sur (3). Nuevo León represents the strongest regional presence.
Competitor analysis helps Doña Tota understand its competitive landscape and identify opportunities to differentiate itself and gain market share.
Doña Tota's customers also visit Carl's Jr. (11.07%), KFC (8.70%), Little Caesars (8.30%), Starbucks (7.11%), and El Pollo Loco (6.32%). These brands represent key competitors in the cafe and restaurant industry.
Traffic Workload reveals peak hours, helping Doña Tota optimize staffing, manage resources, and enhance customer experience during busy periods.
Doña Tota experiences peak traffic between 8:00 AM and 7:00 PM, with the highest workload occurring between 1:00 PM and 2:00 PM (56.13% and 56.12% respectively). Staffing and resources should be maximized during these hours.
Understanding consumer segments allows Doña Tota to tailor marketing and product offerings to specific demographics, increasing relevance and engagement.
Women (87%) show a high affinity. Men (110%) also show a high affinity. Gen X (138%) is significantly over-represented. Gen Y (115%) is over-represented.