Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Don Pepe performance in the Hungary and how they change over time
See what factors influence Don Pepe performance in the Hungary and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Don Pepe' competitors in the Hungary
An analysis of Don Pepe' competitors in the Hungary
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Don Pepe is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market share reveals brand's competitive strength and customer preference, crucial for strategic decisions and growth.
Don Pepe is a leading brand in Hungary's Cafe & Restaurants industry with a 99th percentile market performance. This indicates a strong market presence and customer preference compared to peers like Lipóti Pékség and Pizza Forte, which are in the same leading percentile.
CSAT reflects customer loyalty and overall brand perception, directly impacting revenue and long-term sustainability.
Don Pepe's overall customer satisfaction (CSAT) is 62%, down by 1.8 percentage points year-over-year. Central Hungary shows a decrease in CSAT, while Transdanubia shows an increase. Analyzing the trend shows, that CSAT was high in June and decreased in July.
Average check indicates spending per customer, crucial for revenue analysis and pricing strategy optimization.
Don Pepe's overall average check is 7.1K HUF, up 4.2% year-over-year. Central Hungary has a higher average check (7.4K HUF) than Transdanubia (4.5K HUF). The trend shows relatively stable check levels.
Outlet count reflects brand reach and market penetration, impacting customer access and overall sales potential.
Don Pepe has 12 outlets in Central Hungary, 4 in Transdanubia, and 1 in Southern Transdanubia, indicating a strong presence in Central Hungary with room for expansion in other regions.
Understanding competitors helps refine strategies and identify opportunities, maintaining a competitive edge and attracting more customers.
Don Pepe's top competitors based on customer cross-visitation are McDonald's (13.14%), KFC (10.22%), Burger King (5.84%), padthai wokbar (2.19%), and Starbucks (2.19%). These insights are key for targeted marketing efforts.
Traffic workload analysis reveals peak hours, crucial for staffing, inventory, and service optimization to improve customer experience.
Don Pepe experiences peak traffic between 10 AM and 10 PM, with the highest workload around 6 PM. There is little to no traffic from 11 PM to 8 AM. These findings are crucial for resource allocation.
Consumer segment data enables tailored marketing, improving engagement and resonating with specific groups for better ROI.
Women (85% affinity) are overrepresented among Don Pepe's consumers, while men (111% affinity) are also strongly represented. Gen X (106% affinity), Gen Y (102% affinity), and Gen Z (102% affinity) all show high affinity. This suggests that marketing can be tailored to attract new audiences.