Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence KFC performance in the Hungary and how they change over time
See what factors influence KFC performance in the Hungary and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Hungary
An analysis of KFC' competitors in the Hungary
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand's foot traffic share, revealing competitive strength and customer preference in the industry.
KFC in Hungary is in the top 1% (99th percentile), indicating a leading market position. This signifies strong customer preference and competitive advantage. Performance peers in similar range: McDonald's, Retro Goulash & Langosh bar, Forni di Napoli, Trófea Grill Étterem, New York Café, Burger King.
Customer Satisfaction (CSAT) measures how happy customers are. High CSAT scores often mean loyal customers and strong brand reputation.
KFC's overall CSAT in Hungary is 60%, a 9.4 percentage point increase year-over-year, suggesting improved customer experiences. Central Hungary shows the highest CSAT (61%), up 13.6pp, while Great Plain and North saw a slight decrease (-0.2pp).
Average Check reveals how much customers spend per visit. It's crucial for revenue analysis and pricing strategy optimization.
The overall average check for KFC in Hungary is 5.5K HUF, a 10.4% increase year-over-year, indicating customers are spending more per visit. Southern Transdanubia has the highest average check (6.5K HUF), while Western Transdanubia has the lowest (5K HUF).
Outlet count shows brand's physical presence. More outlets can mean better accessibility and higher market coverage.
KFC has 53 outlets in Central Hungary, representing the largest concentration. Transdanubia has 26, Great Plain and North has 21, and Southern and Western Transdanubia each have 1 outlet.
Knowing key competitors is vital. It helps to understand the competitive landscape and identify strategic opportunities.
McDonald's is the top competitor based on cross-visitation (16.91%), followed by Burger King (8.62%). Starbucks (2.28%), Cafe Frei (2.04%), and SIMON'S BURGER (1.50%) also see some customer overlap.
Traffic workload analysis reveals peak hours. This insight is important to optimize staffing and resource allocation.
KFC in Hungary experiences peak traffic between 11 AM and 7 PM, with the highest workload at 1 PM (72.58). Traffic starts to increase significantly from 8 AM, highlighting the importance of resource readiness during these hours.
Understanding consumer segments allows for targeted marketing. Tailoring messaging to specific groups improves engagement.
Women shows 88 affinity index, while Men shows 108 affinity index. Gen X segment shows high affinity (111), indicating over-representation, Gen Y segment shows affinity index of 92 and Gen Z segment shows affinity index of 105.