Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Starbucks performance in the Hungary and how they change over time
See what factors influence Starbucks performance in the Hungary and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Starbucks is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Starbucks' competitors in the Hungary
An analysis of Starbucks' competitors in the Hungary
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Starbucks in Hungary holds a leading market performance with a percentile of 99, positioning it in the top 1% of brands. This indicates a strong market presence and high customer preference compared to competitors. Performance peers include Exotic Meats Kitchen, SIMON'S BURGER, Wasabi Running Sushi & Wok Restaurant, Fat Mama, Cafe Brunch Budapest, and Iron Bar 0-24 & DartsGaléria, all within the same range.
CSAT reflects customer happiness, which drives loyalty and positive word-of-mouth, crucial for sustainable growth and brand reputation.
Starbucks in Hungary boasts a customer satisfaction (CSAT) of 79%, a 3.3 percentage point increase year-over-year, indicating improved customer sentiment. CSAT varies by region, with Great Plain and North at 84% (-4.8pp) and Central Hungary at 78% (+6.1pp). The monthly CSAT fluctuated between 77.83% and 79.39% during the reporting period, demonstrating a stable customer satisfaction trend.
Average check reveals customer spending habits, guiding pricing strategies and promotional efforts to optimize revenue per transaction.
The overall average check for Starbucks in Hungary is 3.1K HUF, a 0.9% decrease year-over-year. Central Hungary has the highest average check at 3.1K HUF, while Transdanubia and Great Plain and North have lower values at 3K HUF and 2.8K HUF, respectively. Monthly average check fluctuated between 3050.21 HUF and 3140.52 HUF during the reporting period.
Outlet count indicates market reach and brand accessibility, influencing market share and customer convenience.
Starbucks has 33 outlets in Central Hungary, 5 in Great Plain and North, and 1 in Transdanubia. The distribution of outlets highlights Central Hungary as the primary market for Starbucks in the country.
Identifying key competitors allows for strategic benchmarking and differentiation, enabling a brand to refine its value proposition and capture market share.
McDonald's (9.84%), KFC (8.45%), and Burger King (4.92%) are top competitors for Starbucks in Hungary, based on cross-visitation data, followed by Pizza Hut (4.16%) and New York Café (3.15%). This suggests a competitive landscape dominated by fast-food chains.
Understanding peak traffic hours enables efficient staffing and resource allocation, improving service quality and customer experience.
Starbucks in Hungary experiences peak traffic between 12:00 PM and 3:00 PM, with the highest workload around 2:00 PM (66.44%). Traffic starts increasing at 6:00 AM, peaks in the afternoon, and declines significantly after 8:00 PM.
Analyzing consumer segments enables targeted marketing, tailoring messages and products to resonate with specific demographics for increased engagement.
Starbucks in Hungary shows a higher affinity among women (133%) and Gen Z (165%) compared to men (78%) and other generations (Gen X: 93%, Gen Y: 95%). This suggests the brand is particularly appealing to young, female consumers.