Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the Hungary and how they change over time
See what factors influence Burger King performance in the Hungary and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Hungary
An analysis of Burger King' competitors in the Hungary
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 19% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Burger King in Hungary holds the 81st percentile, indicating an average/above average market performance. This means Burger King captures more customer traffic than approximately 81% of brands in the Cafe & Restaurants industry. Performance peers in a similar range include Exotic Meats Kitchen, Fat Mama, Iron Bar 0-24 & DartsGaléria, New York Café, and Trófea Grill Étterem.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT scores often correlate with increased revenue.
Burger King's overall CSAT in Hungary is 57%, a decrease of 5 percentage points year-over-year. CSAT varies by region: Great Plain and North shows 66%, Central Hungary 55%, and Transdanubia 54%. The trend shows fluctuations between May and July 2025, with a peak in June. This indicates a need to investigate factors impacting regional and temporal satisfaction levels.
Average check reflects customer spending per visit, influencing revenue. Monitoring trends helps optimize pricing and promotions.
Burger King's average check in Hungary varies by region: Great Plain and North is 5.4K HUF, Transdanubia is 4.6K HUF, and Central Hungary is 4.4K HUF. The average check fluctuated between May and July 2025, ranging from approximately 4319.67 HUF to 4951.58 HUF. Regional differences suggest variations in menu preferences or pricing strategies.
Outlet count indicates brand reach and market presence. More outlets can increase accessibility and brand visibility.
Burger King has 36 outlets in Central Hungary, 15 in Transdanubia, and 11 in Great Plain and North. The concentration in Central Hungary suggests a strategic focus on this region, while opportunities may exist to expand in other areas. The data reflects the distribution of Burger King locations across Hungary.
Understanding competitors reveals market dynamics and customer preferences, informing strategies to gain a competitive edge.
McDonald's (23.00%) and KFC (13.38%) are Burger King's top competitors based on cross-visitation. Starbucks (2.06%), Cafe Frei (1.96%), and SIMON'S BURGER (1.80%) also attract Burger King customers. This indicates a significant overlap in customer base with McDonald's and KFC, suggesting direct competition for fast-food consumers.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Burger King's traffic workload peaks between 12:00 PM and 6:00 PM, with the highest traffic around 1:00 PM (72.21%). Traffic is minimal between midnight and 6:00 AM. This data informs staffing and operational decisions to meet customer demand during peak hours and reduce costs during off-peak times.
Consumer segment analysis informs targeted marketing, tailoring strategies to resonate with specific demographics and maximize engagement.
Burger King's customer base shows a higher affinity towards women (69%) and men (124%). Gen X (121%) shows high affinity, while Gen Y (88%) and Gen Z (69%) are under-indexed. This suggests marketing should consider the preferences and behaviors of Gen X and male consumers.