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Managing Partner, Global Business Development
See what factors influence Burger King performance in the Hungary and how they change over time
See what factors influence Burger King performance in the Hungary and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Hungary
An analysis of Burger King' competitors in the Hungary
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference.
Burger King holds the 99th percentile, a leading position, indicating high customer preference. Peers include Iron Bar 0-24 & DartsGaléria, New York Café, Fat Mama, Trófea Grill Étterem, SIMON'S BURGER, and Forni di Napoli, also at the 99th percentile.
Customer satisfaction (CSAT) shows brand perception. Changes indicate shifts in service quality and customer experience.
Overall CSAT for Burger King is 56%, down by 4.9 percentage points year-over-year. South Great Plain leads at 84% (up 27.7pp), while other regions show declines. CSAT fluctuated between 52.32% and 61.05% during the reporting period.
Average check reflects spending per customer, indicating pricing strategy effectiveness and customer purchasing behavior.
The overall average check for Burger King is 4.6K HUF, up 8.4% year-over-year. South Great Plain has the highest average check (5.9K HUF), while Central Hungary has the lowest (4.4K HUF). Average check fluctuated between 4319.67 HUF and 4951.58 HUF during the reporting period.
Number of outlets indicates market reach and brand presence, vital for accessibility and revenue generation.
Burger King has 34 outlets in Central Hungary, 16 in Transdanubia, 10 in Great Plain and North, and 1 in South Great Plain, reflecting varied regional market coverage.
Identifying key competitors shows the competitive landscape, crucial for strategic positioning and differentiation efforts.
McDonald's (22.98%) and KFC (13.37%) are the top competitors based on cross-visitation. Starbucks (2.06%), Cafe Frei (2.01%), and SIMON'S BURGER (1.80%) also attract Burger King's customers.
Traffic workload by hours reveals peak times, informing staffing and operational adjustments for optimal efficiency.
Traffic workload peaks between 12:00 PM and 6:00 PM, reaching 70.36% at 1:00 PM. Traffic is minimal between midnight and 7:00 AM. The highest workload is 70.36.
Understanding consumer segments allows tailored marketing, maximizing engagement and brand affinity among key demographics.
Women (72%, delta -28.04) and Men (119%, delta 19.08) show gender distribution. Generation affinity: Gen X (121%, delta 20.94), Gen Y (88%, delta -12.33), and Gen Z (69%, delta -31.45). Men and Gen X exhibit high affinity.