Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Hungary and how they change over time
See what factors influence McDonald's performance in the Hungary and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Hungary
An analysis of McDonald's' competitors in the Hungary
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 7% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds a leading position with a percentile of 93 in Hungary's Cafe & Restaurants industry. This indicates a strong market presence, placing it in the top 7% of brands. Competitors like Burger King are in a lower percentile range.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
McDonald's overall customer satisfaction in Hungary is 41%, a decrease of 4.8 percentage points year-over-year. Satisfaction varies by region, with Central Hungary showing the highest satisfaction (45%) and Transdanubia the lowest (37%).
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
The average check for McDonald's in Hungary varies by region. Transdanubia has the highest average check at 5.4K HUF, while Central Hungary has the lowest at 4.5K HUF. Overall average check data is not available.
Outlet count indicates market reach and brand accessibility, influencing market share and customer convenience.
McDonald's has a significant presence in Hungary, with 54 outlets in Central Hungary, 36 in Transdanubia, and 31 in the Great Plain and North region. Central Hungary has the highest concentration of McDonald's outlets.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies and market positioning.
McDonald's customers in Hungary also frequently visit KFC (12.18% cross-visitation) and Burger King (10.68% cross-visitation). Starbucks, Cafe Frei and SIMON'S BURGER have lower cross-visitation rates.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
McDonald's in Hungary experiences peak traffic between 11 AM and 6 PM, with the highest workload around 1 PM (75.51%). Traffic is significantly lower during early morning hours.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
McDonald's in Hungary shows a higher affinity with Men (117) and Gen X (126), indicating these segments are overrepresented among its customers. Women (78), Gen Y (87), and Gen Z (73) are underrepresented.