Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Hungary and how they change over time
See what factors influence McDonald's performance in the Hungary and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Hungary
An analysis of McDonald's' competitors in the Hungary
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
McDonald's is in the top 7% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds a leading position in Hungary's Cafe & Restaurants industry with a market performance percentile of 93. This indicates a strong market presence. Competitors like Fat Mama and Burger King are in a lower percentile range.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies.
McDonald's in Hungary sees significant cross-visitation with KFC (12.06%) and Burger King (10.83%). Starbucks, Cafe Frei and New York Café have lower cross-visitation rates.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
McDonald's in Hungary experiences peak traffic between 17:00 and 19:00, with the highest workload at 18:00 (70.91%). Traffic is minimal between 0:00 and 5:00.
Understanding consumer segments enables targeted marketing and product development for increased engagement.
Women (76%) are overrepresented among McDonald's customers in Hungary. Gen X (128%) shows high affinity, while Gen Y (85%) and Gen Z (71%) are underrepresented.