Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Dodge's Southern Style performance in the United States and how they change over time
See what factors influence Dodge's Southern Style performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Dodge's Southern Style' competitors in the United States
An analysis of Dodge's Southern Style' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
Dodge's Southern Style is in the lower 31% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Dodge's Southern Style is in the lower 31% of brands. This indicates a below average market performance, suggesting it captures less foot traffic compared to competitors. Performance peers in the same range include Mike’s Superior Deli and Grill, Northern China Eatery (Beltline), Industry Public House, Sadie's of New Mexico, Marblehead Chowder House, and Imm Thai NYC.
Customer satisfaction (CSAT) reflects how happy customers are with a brand, influencing loyalty and repeat business. Higher CSAT often leads to positive word-of-mouth.
Overall customer satisfaction for Dodge's Southern Style is 75%, a 13.5 percentage point increase year-over-year. Arkansas shows the highest CSAT at 95%, while Alabama has decreased to 75%. This suggests satisfaction varies significantly by location, with Arkansas performing exceptionally well.
Average check reveals how much customers spend per visit, impacting revenue. Monitoring this KPI helps optimize pricing and identify upselling opportunities.
The overall average check for Dodge's Southern Style is $15.10, a 5% decrease year-over-year. Tennessee has the highest average check at $18.70, while Alabama's is $6.50. This indicates spending habits vary by location, with Tennessee customers spending the most.
Number of outlets indicates brand reach and market presence. Tracking outlet distribution helps assess growth and identify expansion opportunities.
Dodge's Southern Style has the most outlets in Tennessee (11), followed by Mississippi (10). Louisiana has the fewest (1). This distribution shows where the brand has a strong physical presence and where there is room for expansion.
Identifying competitors reveals market dynamics and customer preferences. Understanding cross-visitation helps refine marketing and competitive strategies.
The top competitors for Dodge's Southern Style, based on cross-visitation, are McDonald's (24.44%), Sonic Drive-In (11.11%), Taco Bell (11.11%), Chick-fil-A (11.11%), and Domino's Pizza (7.78%). This indicates customers of Dodge's Southern Style also frequently visit these fast-food chains.
Traffic workload by hour reveals peak and off-peak times, enabling efficient staffing and resource allocation to maximize customer service.
Traffic workload for Dodge's Southern Style peaks between 12:00 PM and 2:00 PM, reaching 78.41% and 78.67% respectively. The lowest traffic occurs between 1:00 AM and 3:00 AM. This data helps optimize staffing levels throughout the day.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies, enhancing engagement and brand relevance.
Dodge's Southern Style's customer base shows a high affinity towards women (90) and men (110). Gen X (135) and Gen Z (138) are overrepresented, indicating high affinity, while Gen Y (72) is underrepresented. This suggests marketing should focus on Gen X and Gen Z.