Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Dion's Pizza performance in the United States and how they change over time
See what factors influence Dion's Pizza performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Dion's Pizza is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Dion's Pizza' competitors in the United States
An analysis of Dion's Pizza' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's foot traffic share, revealing competitive strength and customer preference in the industry.
Dion's Pizza is a leading brand with a market performance percentile of 99 in the United States. This indicates it captures a significant share of customer traffic in the Cafe & Restaurants industry. Performance peers in the same range include Pizza Boli's, Halal Munchies, Mountain Pass Sports Bar, Maíz y Agave, Willy's Mexicana Grill, and The Honey Baked Ham Company, indicating close competition.
Customer satisfaction reflects brand perception and loyalty, impacting repeat business and word-of-mouth referrals.
Dion's Pizza's overall customer satisfaction (CSAT) is 76%, down by 3.5 percentage points year-over-year. Texas shows the highest CSAT at 82%, while Colorado has decreased significantly, registering at 77%. New Mexico indicates 74%. The CSAT trend declined between May and July 2025.
Average check reflects customer spending habits and pricing strategy effectiveness.
Dion's Pizza's overall average check is $20.30, a 5.8% decrease year-over-year. Colorado has the highest average check at $22.80, while Texas is the lowest at $17.40. The average check fluctuated between May and July 2025, ranging from $19.43 to $21.12.
Outlet count indicates brand presence and market reach across different locations.
Dion's Pizza has 23 outlets in New Mexico, 3 outlets in Texas and 3 outlets in Colorado. New Mexico represents a significant portion of the brand's presence.
Understanding key competitors helps refine strategies and identify opportunities.
Dion's Pizza's top competitors based on customer cross-visitation are McDonald's (16.64%), Taco Bell (7.54%), Sonic Drive-In, Chick-fil-A (both 7.06%), and Starbucks (6.59%). This suggests a notable overlap in customer base with major fast-food chains.
Traffic workload analysis helps optimize staffing and resource allocation.
Dion's Pizza experiences peak traffic workload between 17:00 and 19:00, with the highest workload at 18:00 (73.42). Traffic is minimal from 0:00 to 9:00. This data informs operational decisions to match staffing with customer demand.
Consumer segment analysis helps tailor marketing efforts to specific demographic groups.
Dion's Pizza's customer base shows a gender affinity index of 90 for Women and 109 for Men, indicating a slight over-representation of men. Regarding generation, Gen X has an affinity index of 121, while Gen Y and Gen Z are under-indexed, with indexes of 79 and 81 respectively.