Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Dick's Wings and Grill performance in the United States and how they change over time
See what factors influence Dick's Wings and Grill performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Dick's Wings and Grill' competitors in the United States
An analysis of Dick's Wings and Grill' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Dick's Wings and Grill is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows a brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Dick's Wings and Grill's market performance is at the 98th percentile, placing it among the leading brands. This indicates a strong market presence and high customer preference compared to its peers like Renegade Burrito, Virgil's Real BBQ, Giovanni's Pizzeria, Stuff My Turkey, Tilted Kilt Pub and Eatery, and Piatti, all positioned within a similar range.
Customer satisfaction (CSAT) reflects how happy customers are with a brand, influencing loyalty and repeat business, impacting revenue.
Dick's Wings and Grill's overall customer satisfaction is 73%, a 2 percentage point increase year-over-year. Georgia shows high satisfaction (87% with a 4.7pp increase), while Florida shows 71% with a 1.3pp increase. This suggests a positive customer perception of the brand, with Georgia performing especially well.
Average check reveals how much customers spend per visit, which indicates pricing power and the potential to increase revenue.
Dick's Wings and Grill's average check is $26.50, an 8.7% increase year-over-year. In Florida, the average check is $27.00, showing stable spending habits. This indicates a healthy revenue stream per customer, demonstrating the brand's potential profitability.
The number of outlets shows brand reach, and potential revenue. More locations often lead to greater brand visibility and market share.
Dick's Wings and Grill has 12 outlets in Florida and 1 in Georgia. This geographic distribution highlights Florida as the primary market for the brand, while Georgia represents a smaller, potentially expanding presence.
Competitor analysis identifies key rivals, and overlap in customer base to understand competitive landscape.
Dick's Wings and Grill's customers also frequent McDonald's (13.11%), Taco Bell (7.38%), Chili's Grill & Bar (7.38%), Dunkin' (6.56%), and Olive Garden Italian Restaurant (6.56%). McDonald's being the most visited competitor suggests a significant overlap in customer base, likely for quick-service dining options.
Understanding peak traffic times helps optimize staffing, promotions, and resource allocation for better customer experience.
Dick's Wings and Grill experiences peak traffic between 17:00 and 19:00 (5 PM to 7 PM), with the highest workload at 18:00 (6 PM) at 63.38. Traffic is minimal during early morning hours. This indicates the brand is busiest during dinner hours, requiring optimal staffing and resources during this period.
Consumer segment analysis enables targeted marketing by tailoring strategies to specific groups, and optimizing engagement.
Dick's Wings and Grill shows higher affinity with men (106) compared to women (93). Gen X has high affinity (155), while Gen Y (77) and Gen Z (90) are under-indexed. This suggests that Dick's Wings and Grill is most popular among male consumers and the Gen X demographic, presenting opportunities for focused marketing efforts.