Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Denny's performance in the Mexico and how they change over time
See what factors influence Denny's performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Denny's' competitors in the Mexico
An analysis of Denny's' competitors in the Mexico
In Cafés & Restaurants
·Jul – Sep 25
Denny's is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Denny's holds the 59th percentile in Mexico's Cafe & Restaurants industry, indicating an average/above average market position. This suggests moderate competitive strength. Performance peers include Finca Santa Veracruz, TOMATE Taquería, Holy Cow! Gourmet Burger Co, Los Cochinitos, Darkar Co. - Paletas y Helados, and Wendy's.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Denny's overall customer satisfaction in Mexico is 73%, a decrease of 2.3pp year-over-year. Satisfaction varies by state, with Guanajuato and Jalisco at 75%, Chihuahua at 73%, Querétaro at 68%, and Coahuila at 64%. This indicates a need to address declining satisfaction, particularly in Coahuila and Chihuahua.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting.
Denny's average check in Mexico is 338.2 MXN, a 1% increase year-over-year. Coahuila has the highest average check at 386.5 MXN. This suggests stable customer spending, with potential for targeted promotions to increase the average check in other states.
Outlet count indicates market presence and expansion, influencing brand visibility and accessibility.
Denny's has a total of 14 outlets in Mexico. Chihuahua has the most outlets with 6, followed by Jalisco with 3, Guanajuato and Querétaro with 2 each, and Coahuila with 1. This distribution highlights key markets for Denny's in Mexico.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies.
Denny's top competitors in Mexico, based on cross-visitation, are Starbucks (7.67%), Carl's Jr. (7.16%), Little Caesars (5.45%), McDonald's (4.77%), and Wendy's (4.09%). This indicates that Denny's customers also frequent these establishments, suggesting shared customer preferences.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency.
Denny's traffic workload in Mexico peaks between 10:00 and 12:00 (66.54% and 68.96% respectively), indicating the busiest hours. Traffic is lowest between 3:00 and 5:00. This data informs staffing and resource allocation to meet peak demand.
Consumer segment analysis enables targeted marketing, improving engagement and ROI.
Denny's consumer base in Mexico shows a higher affinity among men (index 124) compared to women (index 73). Among generations, Gen X is overrepresented (index 225), while Gen Y (index 57) and Gen Z (index 54) are underrepresented. This suggests a need for targeted marketing to engage younger demographics.