Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Del's Lemonade performance in the United States and how they change over time
See what factors influence Del's Lemonade performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Del's Lemonade' competitors in the United States
An analysis of Del's Lemonade' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Del's Lemonade is in the top 6% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing competitive strength and customer preference in the industry.
Del's Lemonade has a market performance of 94, placing it in the leading category. This indicates a strong market position and high customer preference compared to peers like Amicci's of Little Italy.
Customer satisfaction (CSAT) is vital for brand loyalty, indicating how well Del's Lemonade meets customer expectations and drives repeat business.
Del's Lemonade has an overall CSAT of 60%, a decrease of 16.7 percentage points year-over-year. In Rhode Island, CSAT is 58%, down by 14.9 percentage points. The customer satisfaction has decreased during the observed period.
The number of outlets indicates brand reach and expansion, reflecting Del's Lemonade's growth and market penetration strategy across different regions.
Del's Lemonade has 10 outlets in Rhode Island and 2 in Massachusetts. This shows a concentrated presence in Rhode Island with a smaller footprint in Massachusetts.
Understanding competitors helps Del's Lemonade refine its strategy and identify opportunities to differentiate and capture a larger market share.
Del's Lemonade's customers also visit Dunkin' (20.75%), McDonald's (11.32%), Chick-fil-A (9.43%), Starbucks (9.43%), and Domino's Pizza (7.55%). Dunkin' is the most cross-visited brand.
Analyzing traffic workload by hours helps optimize staffing and resource allocation to match peak demand at Del's Lemonade.
Del's Lemonade experiences peak traffic between 2 PM and 4 PM (hod 14-16), with significantly lower traffic in the early morning hours. Understanding this distribution of consumers will help to set up resources.
Understanding consumer segments helps tailor marketing and product strategies to specific groups, improving engagement and brand affinity at Del's Lemonade.
Women shows an affinity index of 95, being slightly under-indexed. Men shows an affinity index of 105, indicating higher-than-average affinity. Gen X shows an affinity index of 95. Gen Y shows an affinity index of 86, demonstrating lower affinity. Gen Z shows a high affinity index of 152.