Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence del Puente performance in the Guatemala and how they change over time
See what factors influence del Puente performance in the Guatemala and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
del Puente is right in the middle
Sample of brands in the same percentile
An analysis of del Puente' competitors in the Guatemala
An analysis of del Puente' competitors in the Guatemala
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
del Puente's market performance is at the 49th percentile, indicating a below average/lagging position. This suggests the brand has a smaller share of the market compared to competitors. Performance peers in the same range include El Pinche, El Viejo Café, Starbucks, Bar Sublime, and Lai Lai.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT scores often correlate with increased revenue.
del Puente's overall CSAT is 63%, a decrease of 13.4 percentage points year-over-year, indicating a decline in customer satisfaction. The Guatemala Department shows a CSAT of 59%, with a significant decrease of 18.5 percentage points. This suggests a need to address customer concerns to improve satisfaction levels.
Average check reveals customer spending habits. Monitoring this KPI helps optimize pricing strategies and identify revenue growth opportunities.
The overall average check for del Puente is not available. However, in the Guatemala Department, the average check is 98.4 GTQ, with no growth compared to the previous year. The average check has fluctuated between 101 GTQ and 105.95 GTQ over the observed period.
Outlet count indicates brand reach and expansion. Tracking this KPI helps assess market penetration and growth strategy effectiveness.
del Puente has 14 outlets in the Guatemala Department, 2 in Chimaltenango, and 1 each in Quetzaltenango, Jutiapa, and Escuintla. The Guatemala Department accounts for the majority of the brand's outlets, indicating a strong presence in that region.
Competitor analysis identifies key rivals and their strengths. This insight informs competitive strategies and helps differentiate the brand.
del Puente's top competitors are San Martín and McDonald's, with a cross-visitation rate of 27.94%. Pollo Campero has a cross-visitation rate of 20.59%, Burger King at 19.12%, and Pizza Hut at 11.76%. This indicates that customers who visit del Puente also frequently visit these competing brands.
Traffic workload analysis reveals peak hours. This insight helps optimize staffing and resource allocation for better customer service.
del Puente experiences peak traffic workload between 11:00 AM and 8:00 PM, with the highest workload occurring between 2:00 PM and 6:00 PM. There is minimal to no traffic between midnight and 9:00 AM. This data suggests the need for adequate staffing during peak hours.
Understanding consumer segments enables targeted marketing. Tailoring strategies to specific demographics enhances engagement and ROI.
Women show a high affinity (58%) and Men show a very high affinity (125%) for del Puente. Gen Y also shows a very high affinity (182%). These affinity indexes suggest that del Puente resonates strongly with these consumer segments.