Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Dairy Queen performance in the Vietnam and how they change over time
See what factors influence Dairy Queen performance in the Vietnam and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Dairy Queen is in the lower 22% of brands
Sample of brands in the same percentile
An analysis of Dairy Queen' competitors in the Vietnam
An analysis of Dairy Queen' competitors in the Vietnam
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Dairy Queen's market performance in Vietnam is in the lower 22%, indicating a below average market standing. This suggests weaker competitive strength compared to other Cafe & Restaurants. Performance peers in the same percentile range include Passion Restaurant & Bar, Cái Quạt Mo Coffee And Tea, Bản Quán - Đường Thành, Bánh Mì ÔNG HƯNG, BÒ TƠ ĐỆ NHẤT, and Vier Lounge - Bistro & Wines.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and market positioning.
Dairy Queen's top competitors in Vietnam, based on customer cross-visitation, are Highlands Coffee (25%), Starbucks (12.5%), Tous Les Jours (9.38%), Gong Cha (9.38%), and Texas Chicken (6.25%). This indicates that Dairy Queen customers also frequently visit these brands.
Traffic workload by hour reveals peak and off-peak times. Understanding traffic patterns helps optimize staffing, promotions, and resource allocation.
Dairy Queen in Vietnam experiences peak traffic workload between 10:00 AM and 6:00 PM, with the highest workload around 50% between 5:00 PM and 6:00 PM. Traffic is minimal during early morning hours, indicating a need to optimize resources based on these peak hours.
Analyzing consumer segments by gender and generation informs targeted marketing. Affinity insights guide positioning strategies to resonate with key demographics.
Dairy Queen's customer base in Vietnam shows a high affinity towards women (92) and men (106). Gen X (120) and Gen Z (145) are overrepresented, while Gen Y (77) is underrepresented. This suggests that marketing efforts should focus on Gen X and Gen Z.