Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Dairy Queen performance in the Vietnam and how they change over time
See what factors influence Dairy Queen performance in the Vietnam and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Dairy Queen' competitors in the Vietnam
An analysis of Dairy Queen' competitors in the Vietnam
Discover your traffic workload during different times of the day
In Cafés & Restaurants
·Jun – Aug 25
Dairy Queen is in the top 9% of brands
Sample of brands in the same percentile
Market performance indicates brand's share of foot traffic, revealing competitive strength and customer preference in the Cafe & Restaurants industry.
Dairy Queen holds a leading market position in Vietnam's Cafe & Restaurants sector with a percentile of 91. This indicates a strong competitive standing and high customer preference. Performance peers in the same percentile include: ROY Villa - Coffee, Bún gỏi dà Cô Hằng, Cơm Niêu Thoáng Việt, Ăn Vặt Minhee, Tê Tê Chicken 245 Trâu Quỳ., and Aftertaste Coffee Lab.
Tracking outlet numbers reveals expansion strategy success and market penetration within the Cafe & Restaurants industry.
Dairy Queen has one outlet each in Đồng Nai Province and Phú Thọ Province, reflecting a limited but present footprint in Vietnam as of the period between 2025-06-01 and 2025-08-31.
Identifying competitors helps Dairy Queen understand the competitive landscape and refine its marketing and product strategies.
Dairy Queen's top competitors in Vietnam, based on cross-visitation, are KOI Thé, KFC, Lotteria, Phuc Long and McDonald's, each sharing 20% of Dairy Queen customers. This highlights the importance of strategies to differentiate Dairy Queen from these key players.
Understanding traffic workload by hour helps Dairy Queen optimize staffing and resource allocation for peak demand.
Dairy Queen experiences peak traffic between 10:00 and 21:00, with consistent workload around 50%. Traffic is minimal during night. This data can inform staffing schedules and promotional timings.
Consumer segment analysis informs targeted marketing, enabling Dairy Queen to tailor offerings and messaging for optimal impact.
Women are overrepresented (high affinity, Index = 107) and Men are underrepresented (Index = 95) among Dairy Queen's consumers. Gen X demonstrates very high affinity (Index = 939), highlighting its significant engagement with the brand in Vietnam.