Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Dairy Queen performance in the Vietnam and how they change over time
See what factors influence Dairy Queen performance in the Vietnam and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Dairy Queen is in the lower 17% of brands
Sample of brands in the same percentile
An analysis of Dairy Queen' competitors in the Vietnam
An analysis of Dairy Queen' competitors in the Vietnam
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Dairy Queen's market performance is in the lower 17%, indicating a critically low market standing. This means Dairy Queen captures less foot traffic compared to competitors in Vietnam's Cafe & Restaurants industry. Performance peers in the same percentile range include 마담낌 카페 식당 MadamKim Cafe&Restaurant, Bếp Nhà Ngoại, LỀU TEA & COFFEE ĐƯỜNG SỐ 17, Kalo Healthy, Biển Rừng Nha Trang, and Quán ốc ZÔZÔ.
Outlet count indicates brand reach and expansion. Tracking this KPI shows growth, market penetration, and potential for increased revenue and brand awareness.
Dairy Queen has one outlet each in Đồng Tháp Province and Phú Thọ Province. This limited presence suggests a focused or emerging market strategy in Vietnam, with potential for expansion in other regions.
Competitor analysis identifies key rivals and their market share. This insight informs competitive strategies, helping brands differentiate and capture market share.
Dairy Queen's top competitors based on customer cross-visitation are Highlands Coffee (26.67%), Kichi Kichi (13.33%), Lotteria (13.33%), McDonald's (13.33%), and Phuc Long (13.33%). This indicates that customers who visit Dairy Queen also frequent these establishments, highlighting direct competition for customer traffic.
Traffic workload by hour reveals peak times. This insight optimizes staffing, resource allocation, and marketing efforts to improve customer experience and efficiency.
Dairy Queen experiences peak traffic workload between 10:00 AM and 8:00 PM, with the highest workload around 6:00 PM. Traffic is minimal during early morning hours. This data suggests optimal staffing and resource allocation during peak hours to maximize customer service and sales.
Consumer segment analysis informs targeted marketing. Understanding gender and generational preferences allows for tailored campaigns, improving engagement and ROI.
Dairy Queen's customer base shows a high affinity among women (88%) and men (110%). Gen X (187%) and Gen Z (118%) are overrepresented, while Gen Y (82%) is underrepresented. This suggests marketing should focus on Gen X and Gen Z, while also engaging Gen Y.