Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Kichi Kichi performance in the Vietnam and how they change over time
See what factors influence Kichi Kichi performance in the Vietnam and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Kichi Kichi' competitors in the Vietnam
An analysis of Kichi Kichi' competitors in the Vietnam
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Kichi Kichi is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Kichi Kichi's market performance is at the 65th percentile in Vietnam's Cafe & Restaurants industry, indicating an average/above average market standing. This means Kichi Kichi is ahead of many competitors but not a leading brand. Performance peers in the same percentile range include Pink Pong Buffet, Bếp Cuốn Đà Nẵng, Bún Đậu Mắm Tôm – VUA ĐẬU & BÚN ĐẬU NHÀ VUA, Bếp Thái Koh Yam, Popeyes Louisiana Kitchen, and Thuận Ký - Cơm Phủ Trứng - Q7.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue. Monitoring CSAT is crucial for identifying areas for improvement.
Kichi Kichi's overall customer satisfaction (CSAT) is 73%, a decrease of 8.9 percentage points year-over-year. Đắk Lắk Province shows the highest CSAT at 94%, while Khánh Hòa Province has the lowest at 57%. The CSAT trend decreased between June and August 2025, indicating a potential need to address customer concerns.
Average check reveals customer spending habits and pricing effectiveness, influencing revenue and profitability. Tracking this KPI helps optimize pricing strategies.
The overall average check for Kichi Kichi is 426.2K VND, a 24.9% increase year-over-year. Tây Ninh Province has the highest average check at 450K VND. The average check fluctuated between June and August 2025, suggesting variations in customer spending patterns.
Number of outlets indicates brand reach and market presence, affecting accessibility and brand awareness. Expansion strategies rely on this KPI for growth.
Kichi Kichi has multiple outlets in several provinces of Vietnam. Đắk Lắk, Gia Lai, Quảng Ngãi, Đồng Tháp, Cà Mau, and Tây Ninh Provinces each have 2 outlets. Ninh Bình, Khánh Hòa, Vĩnh Long, and Lâm Đồng Provinces each have 1 outlet.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning. It highlights shared customer base.
The top competitors for Kichi Kichi, based on cross-visitation, are Highlands Coffee (6.53%), GoGi House (6.01%), Jollibee (4.47%), Haidilao (3.61%), and Katinat (3.26%). This indicates that customers who visit Kichi Kichi also frequently visit these brands.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer satisfaction during peak hours. It shows customer flow.
Kichi Kichi experiences peak traffic workload between 17:00 and 20:00, with the highest workload at 19:00 (65.11%). Traffic is minimal between 0:00 and 7:00. This data suggests optimal staffing levels should be maintained during peak hours.
Understanding consumer segments enables targeted marketing and product development, maximizing engagement and ROI. It helps tailor strategies to specific groups.
Kichi Kichi's customer base shows a higher affinity towards women (104%) compared to men (97%). Among generations, Gen Z shows the highest affinity (119%), followed by Gen Y (98%), while Gen X is under-indexed (47%). This suggests targeted marketing towards women and Gen Z could be effective.