Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Dairy Queen performance in the Mexico and how they change over time
See what factors influence Dairy Queen performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Dairy Queen is ahead of most brands
Sample of brands in the same percentile
An analysis of Dairy Queen' competitors in the Mexico
An analysis of Dairy Queen' competitors in the Mexico
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Dairy Queen's market performance in Mexico is at the 63rd percentile, indicating an average/above average market standing. This means Dairy Queen captures more foot traffic than 63% of its competitors. Performance peers in the same percentile include Huitziloporky Plaza, Ling Ling by Hakkasan, Hello Kitty BurgerLand, Louie Burger, 50 Friends, and Don Giovanni Quesería.
Identifying key competitors allows for strategic benchmarking and understanding competitive dynamics.
Dairy Queen's top competitors in Mexico, based on customer cross-visitation, are Carl's Jr. (8.47%), Starbucks (7.61%), Little Caesars (7.21%), KFC (6.58%), and McDonald's (6.29%). This indicates that customers who visit Dairy Queen also frequently visit these brands.
Traffic workload analysis helps optimize staffing and resource allocation based on peak hours.
Dairy Queen in Mexico experiences peak traffic workload between 10:00 AM and 8:00 PM, with the highest workload at 6:00 PM (58.09%). Traffic is minimal during early morning hours. This data suggests optimal staffing during peak hours.
Understanding consumer segments enables targeted marketing and tailored product offerings.
Dairy Queen's customer base in Mexico shows a high affinity towards women (89%) and Gen Z (183%). Gen X is underrepresented (55%). This suggests that marketing efforts should focus on attracting and retaining female and Gen Z customers.