Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Dairy Queen performance in the Mexico and how they change over time
See what factors influence Dairy Queen performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Dairy Queen is ahead of most brands
Sample of brands in the same percentile
An analysis of Dairy Queen' competitors in the Mexico
An analysis of Dairy Queen' competitors in the Mexico
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Dairy Queen's market performance in Mexico is at the 72nd percentile, indicating an above-average market standing. This means Dairy Queen captures more customer traffic than most competitors in the Cafe & Restaurants industry. Performance peers in a similar range include Subway and La Parroquia de Veracruz.
Customer satisfaction (CSAT) reflects how happy customers are with a brand, impacting loyalty and repeat business.
Dairy Queen's overall CSAT in Mexico is 66%, a slight decrease of 0.4 percentage points year-over-year. However, CSAT varies significantly by state, with Tamaulipas showing the highest satisfaction at 94% and significant growth. The CSAT dynamic data shows fluctuations, peaking in August 2025.
Outlet count indicates brand reach and market presence, influencing accessibility and brand awareness.
Dairy Queen has a significant presence in Mexico, with Baja California leading with 29 outlets. Sonora follows closely with 28 outlets. This distribution highlights key regions for Dairy Queen's operations and potential areas for expansion.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies.
Dairy Queen's top competitors in Mexico, based on cross-visitation, include Carl's Jr. (8.51%), Little Caesars (7.21%), and Starbucks (6.89%). This indicates that customers who visit Dairy Queen also frequent these establishments, highlighting potential areas for competitive focus.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation.
Dairy Queen's peak traffic workload in Mexico occurs between 2 PM and 6 PM (hours 14-18), with the highest workload at 5 PM (hour 17) at 59.23%. This data suggests the need for optimal staffing and resource management during these peak hours to ensure customer satisfaction.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Dairy Queen in Mexico shows a high affinity with women (87), indicating they are overrepresented among customers. Men are also overrepresented (111). Gen X (87), Gen Y (95), and Gen Z (84) are underrepresented, suggesting opportunities to tailor marketing to these generations.