Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Dairy Queen is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Dairy Queen performance in the Mexico and how they change over time
See what factors influence Dairy Queen performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Dairy Queen' competitors in the Mexico
An analysis of Dairy Queen' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market Performance shows Dairy Queen's competitive strength and customer preference in the Cafe & Restaurants industry.
Dairy Queen ranks in the top 1% in Mexico's Cafe & Restaurants, indicating a leading position. Peers in similar range: Gong Cha (99%), Cuerno (99%), Churrería El Moro (99%), Eladio's (99%), Pastelerías Esperanza (99%), Cachanilla (99%).
Customer Satisfaction reflects brand perception and loyalty, influencing repeat business and word-of-mouth referrals.
Dairy Queen's overall CSAT in Mexico is 62%, a decrease of 4 percentage points year-over-year. Morelos, Tamaulipas and Zacatecas demonstrate the highest CSAT with 91%, 90% and 90% respectively. Tabasco (79%) and Baja California Sur (76%) also showing positive results.
Number of Outlets indicates brand reach and market penetration within the Cafe & Restaurants industry.
Dairy Queen has the most outlets in Sonora (28), followed by Nuevo León and Baja California (27 each). Chihuahua has 21 outlets, and Jalisco 20, revealing key regions of operation.
Competitor analysis identifies key rivals and customer preferences, guiding competitive strategies and market positioning.
Dairy Queen's customers in Mexico also visit Carl's Jr. (9.32%), Starbucks (7.72%), Little Caesars (6.72%), Caffenio (5.71%), and McDonald's (5.61%), indicating shared customer base and potential competition.
Traffic Workload highlights peak hours, optimizing staffing, promotions and resource allocation for higher profitability.
Dairy Queen experiences peak traffic between 10:00-21:00 with consistent growth. The hours between 14:00 and 19:00 shows the highest numbers of traffic workload with 49.41, 52.62, 55.92, 59.84, 62.96 accordingly. Traffic is minimal during early morning hours.
Understanding consumer segments informs targeted marketing and product development, optimizing engagement and brand affinity.
Dairy Queen's customer base in Mexico demonstrates high affinity among Women (90%) and Men (107%). Gen X (87%), Gen Y (95%) are underrepresented, while Gen Z (109%) segment shows a high affinity.