Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Crave Cookies performance in the United States and how they change over time
See what factors influence Crave Cookies performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Crave Cookies is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Crave Cookies' competitors in the United States
An analysis of Crave Cookies' competitors in the United States
Top-5 brands that brand's customers also visit
Market performance reflects brand’s share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Crave Cookies is a leading brand, scoring in the top 1% which indicates strong market dominance and customer preference. Performance peers within similar percentile range: Governor's Restaurant & Bakery, Veracruz All Natural, Station 330, El Paisa Cocina Mexicana, FOOD+BEER, Juliet Italian Kitchen.
Customer satisfaction (CSAT) reflects how well Crave Cookies meets customer expectations. It highlights areas for improvement to boost loyalty.
Overall customer satisfaction for Crave Cookies is 89%, a decrease of 3.8 percentage points year-over-year. Texas shows the highest CSAT at 97%, while Georgia and Washington experienced declines. The CSAT varies from 75.70% to 94.71% throughout the period.
Average check (Avg Check) indicates the typical amount customers spend per transaction, reflecting pricing strategy and customer spending habits.
The overall average check for Crave Cookies is $13.40, a 6.7% increase year-over-year. Texas matches the overall average check, with no growth data. Average check fluctuates from $10.91 to $19.58 throughout the period.
Number of outlets shows brand's physical presence across locations, indicating market reach and potential accessibility to customers.
Crave Cookies has a presence across multiple states, with 3 outlets in Utah, 2 in Florida, and 1 each in Texas, Arizona, Indiana, New Jersey, Washington, Tennessee, Georgia and Illinois. Utah has the highest number of outlets.
Competitor analysis shows who else customers visit, revealing direct competitors and opportunities for competitive differentiation and targeted marketing.
Customers of Crave Cookies also frequently visit McDonald's (11.76%), Taco Bell (5.88%), Chick-fil-A (5.88%), Dunkin' (3.92%), and Burger King (3.92%). McDonald’s is the most cross-visited competitor.
Traffic workload by hour shows peak operational times, allowing for optimized staffing, resource allocation, and targeted promotions during high-traffic periods.
Crave Cookies experiences peak traffic between 10 AM and 8 PM, with the highest workload at 61.03% around 5 PM. There is very little traffic workload between midnight and 8 AM.
Consumer segment analysis reveals key customer demographics, enabling tailored marketing campaigns, product development, and overall strategic brand positioning.
Women are overrepresented (126 affinity index) among Crave Cookies customers. Men are underrepresented (76 affinity index). Gen Z shows a high affinity (247 affinity index), while Gen X (108 affinity index) has an average affinity and Gen Y (84 affinity index) is underrepresented.
Cafés & Restaurants