Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Cowboy Chicken performance in the United States and how they change over time
See what factors influence Cowboy Chicken performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Cowboy Chicken is in the lower 41% of brands
Sample of brands in the same percentile
An analysis of Cowboy Chicken' competitors in the United States
An analysis of Cowboy Chicken' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Cowboy Chicken's market performance is in the lower 41%, indicating a below average market standing. This means that compared to other Cafe & Restaurants in the United States, Cowboy Chicken captures less customer traffic. Performance peers in the same range include Laghman Express, Breakfast Republic, Cafe Petra, Marina 27 Steak & Seafood, Smoothie Spot, and Dough Zone Dumpling House.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth.
Cowboy Chicken's overall CSAT is 89%, a 13.7 percentage point increase year-over-year. Florida and Georgia show the highest CSAT at 97%, while Texas has the lowest at 77%. Louisiana experienced a decrease in CSAT. The trend shows a slight fluctuation in CSAT over the three-month period, peaking in July.
Average check reveals spending habits, influencing revenue strategies and menu optimization for increased profitability.
The overall average check for Cowboy Chicken is $21.10, a 3.6% decrease year-over-year. Oklahoma has the highest average check at $30.20, while Texas has the lowest at $19.00. The average check fluctuated slightly between June and August, peaking in July at $21.47.
Outlet count indicates brand reach, influencing market presence, accessibility, and potential revenue generation.
Cowboy Chicken has 13 outlets in Texas, 2 in Oklahoma, and 1 each in Florida, Georgia, and Louisiana. Texas accounts for the majority of Cowboy Chicken's locations, indicating a strong regional presence in that state.
Competitor analysis identifies key rivals, informing strategies for differentiation, market share, and competitive advantage.
The top competitors for Cowboy Chicken, based on cross-visitation, are McDonald's (12.30%), Chick-fil-A (7.38%), Whataburger (6.15%), Starbucks (4.92%), and IHOP (4.10%). This indicates that customers who visit Cowboy Chicken also frequently visit these fast-food and casual dining chains.
Traffic workload reveals peak hours, guiding staffing, marketing, and operational efficiency for optimal service.
Cowboy Chicken experiences peak traffic between 12:00 PM and 6:00 PM, with the highest workload around 1:00 PM (71.46). Traffic is minimal during the early morning hours. This data suggests focusing resources and promotions during peak hours to maximize sales.
Consumer segments guide targeted marketing, tailoring strategies to resonate with specific demographics for enhanced engagement.
The consumer base shows equal affinity for both Women and Men. Gen X has an affinity index of 122, Gen Y has an affinity index of 89, and Gen Z has an affinity index of 133. Gen Z shows the highest affinity, suggesting they are overrepresented among Cowboy Chicken's customers.