Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Cold Rock Ice Creamery performance in the Australia and how they change over time
See what factors influence Cold Rock Ice Creamery performance in the Australia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Cold Rock Ice Creamery' competitors in the Australia
An analysis of Cold Rock Ice Creamery' competitors in the Australia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Cold Rock Ice Creamery is in the lower 44% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Cold Rock Ice Creamery's market performance is in the lower 44%, indicating a below average market standing. This means the brand captures less foot traffic compared to its competitors. Performance peers in the same percentile range include Beechworth Bakery, The Vintage Secret Garden, Leaf Cafe & Co, Kolapasi Indian Canteen, Chubby Buns Burgers, and Little Creatures Brewery.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for Cold Rock Ice Creamery, based on cross-visitation, are KFC (16.88%), McDonald's (12.99%), Grill'd (7.79%), Taco Bell (5.19%), and Guzman y Gomez (5.19%). This indicates that customers who visit Cold Rock Ice Creamery also frequently visit these fast-food chains, suggesting potential areas for competitive differentiation.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Cold Rock Ice Creamery experiences peak traffic workload between 18:00 and 20:00, with the highest workload at 50.35% at 19:00. The lowest traffic workload occurs between 0:00 and 5:00. This data suggests the need for increased staffing and resource allocation during peak hours to ensure optimal customer service.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Cold Rock Ice Creamery's customer base shows a high affinity towards women (92) and men (106). Gen Z is significantly overrepresented (334), while Gen Y is underrepresented (85). This suggests marketing should focus on Gen Z, while also trying to engage Gen Y.