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Managing Partner, Global Business Development
In Cafés & Restaurants
·Jun – Aug 25
Chipotle Mexican Grill is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Chipotle Mexican Grill performance in the Canada and how they change over time
See what factors influence Chipotle Mexican Grill performance in the Canada and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Chipotle Mexican Grill' competitors in the Canada
An analysis of Chipotle Mexican Grill' competitors in the Canada
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
Cafés & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Chipotle Mexican Grill in Canada holds a leading market position at the 99th percentile, indicating it outperforms most competitors in the Cafe & Restaurants industry. This high percentile suggests strong brand preference and customer loyalty. Performance peers in a similar range include Allô mon Coco, Chop Steakhouse & Bar, and Turtle Jack's.
Customer satisfaction (CSAT) reflects brand perception, affecting loyalty and growth. Tracking CSAT identifies improvement areas and reinforces strengths.
Chipotle's overall CSAT in Canada is 58%, up 12.4 percentage points year-over-year, indicating improved customer perception. British Columbia shows the highest CSAT at 68%, with a significant growth of 27.1 percentage points. Ontario and Alberta have CSAT scores of 50% and 49% respectively, showing potential for improvement. Recent CSAT has varied slightly month-to-month.
Average check reveals spending habits, showing pricing power and customer value. Monitoring trends helps optimize pricing and promotions.
The overall average check for Chipotle in Canada is CAD 21.2, a 2% increase year-over-year, suggesting customers are spending slightly more per visit. Alberta has the highest average check at CAD 24.1, while Ontario's is CAD 21.6 and British Columbia's is CAD 20.1. Recent average check has remained relatively stable, fluctuating slightly month to month.
Competitor analysis reveals market dynamics, showing shared customers and competitive threats. It helps refine strategies for differentiation and growth.
Chipotle's top competitors in Canada, based on cross-visitation, are Tim Hortons (15.25%), McDonald's (12.36%), Starbucks (5.44%), A&W Canada (4.90%), and Subway (4.50%). This indicates that customers who visit Chipotle also frequent these establishments, suggesting they represent primary competitive alternatives.
Understanding consumer segments enables targeted marketing, tailoring messaging and offerings to specific groups for increased engagement and ROI.
Chipotle's customer base in Canada shows a notable affinity towards women (82%), while men are over-represented (113%). Among generations, Gen Y (108%) shows high affinity, while Gen X (97%) and Gen Z (88%) are slightly under-indexed compared to the average consumer.