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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Chick O Fish performance in the United States and how they change over time
See what factors influence Chick O Fish performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Chick O Fish is in the lower 28% of brands
Sample of brands in the same percentile
An analysis of Chick O Fish' competitors in the United States
An analysis of Chick O Fish' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Chick O Fish's market performance is in the lower 28%, indicating a lagging position. This means the brand captures less foot traffic compared to competitors. Performance peers in the same range include King's Hawaiian Bakery & Restaurant, Flama Llama, Meating Street Seafood & Steakhouse, The Post Sports Bar & Grill, DarSalam Restaurant & Catering, and Brooklyn Pizzeria.
Customer satisfaction is crucial as it reflects customer loyalty, impacts brand reputation, and drives repeat business and positive word-of-mouth.
Overall customer satisfaction for Chick O Fish is 86%, a decrease of 5.5 percentage points year-over-year. Oklahoma shows high satisfaction at 90%, while Texas lags at 71%. Louisiana shows a positive trend with an 89% satisfaction rate and a 6.8 percentage point increase.
Average check reveals how much customers spend per visit, impacting revenue. Monitoring this KPI helps optimize pricing and identify upselling opportunities.
The average check for Chick O Fish is $18.10, a 3.3% increase year-over-year. Oklahoma's average check is $18.20, while Texas is $16.40. This indicates customers are spending slightly more per visit compared to last year.
Outlet count indicates brand reach and market presence. Tracking this KPI helps assess expansion efforts and geographic performance.
Chick O Fish has 7 outlets in Louisiana, 6 in Oklahoma, and 2 in Texas. Louisiana has the highest number of outlets, indicating a stronger presence in that state.
Competitor analysis identifies key rivals and their market share, informing competitive strategies and highlighting opportunities for differentiation.
Chick O Fish's top competitors based on customer cross-visitation are McDonald's (11.84%), Sonic Drive-In (10.53%), Burger King (9.21%), Cracker Barrel Old Country Store (7.89%), and Wendy's (7.89%). These brands attract a significant portion of Chick O Fish's customers.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service and minimize wait times.
Chick O Fish experiences peak traffic between 12 PM and 6 PM, with the highest workload around 12 PM (61.32%). Traffic is minimal before 10 AM and after 9 PM, indicating the need for adjusted staffing during off-peak hours.
Understanding consumer segments enables targeted marketing, product development, and personalized experiences, maximizing engagement and brand loyalty.
Chick O Fish's customer base shows a high affinity towards women (index 95) and men (index 105). Gen X (index 97) and Gen Y (index 101) are adequately represented, while Gen Z (index 63) is under-indexed, suggesting a lower engagement from this generation.