Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Chester's Chicken performance in the United States and how they change over time
See what factors influence Chester's Chicken performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Chester's Chicken' competitors in the United States
An analysis of Chester's Chicken' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Chester's Chicken is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance indicates a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Chester's Chicken holds a 99th percentile MARKET PERFORMANCE, positioning it as a leading brand in the Cafe & Restaurants industry in the United States. This high percentile indicates a strong market presence and customer preference compared to its competitors. Performance peers in a similar range include Duckworth's Grill & Taphouse, A Family, LongBoard Bar and Grill, Sicilian Pizza, Esquina De La Fama and Zeeks Pizza.
Customer satisfaction (CSAT) reflects how happy customers are, directly impacting loyalty, brand reputation, and long-term business success.
Chester's Chicken's overall CSAT is 63%, up 11.9 percentage points year-over-year. New York shows the highest CSAT at 92%, followed by Wisconsin (76%) and Georgia (75%). North Carolina shows 65% while Kansas has 58%. This indicates significant improvement in customer happiness compared to the previous year.
Average check reveals how much customers spend per visit, essential for revenue forecasting, menu optimization, and profitability analysis.
Chester's Chicken's overall average check is $13.8, a 0.9% increase year-over-year. The average check in New York is $12.9 USD. The dynamic average check data shows fluctuations between May and July 2025.
Outlet count reflects brand reach and market penetration, crucial for assessing growth, geographic presence, and competitive positioning.
Chester's Chicken has the highest number of outlets in Texas (25), followed by California and Georgia (11 each). Arkansas has 10 outlets, Massachusetts has 9, Washington has 8, Oklahoma has 7, Virginia and Alabama each have 6 and Wisconsin has 5. This distribution highlights the brand's strongest markets.
Competitor analysis identifies key rivals and customer overlap, crucial for strategic positioning and gaining a competitive advantage.
The top competitors for Chester's Chicken, based on customer cross-visitation, are McDonald's (23.16%), Wendy's (13.16%), Burger King (10%), Taco Bell (8.95%), and Chick-fil-A (6.84%). This indicates that customers who visit Chester's Chicken also frequently visit these fast-food chains.
Traffic workload patterns reveal peak hours, enabling staffing optimization and targeted marketing for enhanced customer experience.
Chester's Chicken experiences peak traffic workload between 10 AM and 6 PM (hod 10-18), with the highest workload around 12 PM to 2 PM (hod 12-14). Traffic is significantly lower during the early morning hours. (hod 0-4)
Understanding consumer segments allows for targeted marketing, tailored products, and optimized messaging to boost engagement and loyalty.
Women show 79% affinity towards Chester's Chicken. Men have an affinity of 119%. Gen X shows high affinity (115%). Gen Y shows 87% affinity. Gen Z exhibits a 77% affinity. Data needs to be interpreted as index.