Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Chester's Chicken performance in the United States and how they change over time
See what factors influence Chester's Chicken performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Chester's Chicken is in the lower 37% of brands
Sample of brands in the same percentile
An analysis of Chester's Chicken' competitors in the United States
An analysis of Chester's Chicken' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Chester's Chicken holds the 37th percentile in market performance, placing it in the below average/lagging category. This indicates a need to improve its market standing relative to competitors like Mesa Tacos and Tequila, Kiss My Gritz Breakfast House, Taqueria El Poblano Estilo Tijuana, Blue Fire, KEG SOCIAL ORLANDO - Dining & Entertainment, and Claim Jumper Steakhouse & Bar, which share the same percentile.
Identifying competitors reveals market dynamics. Understanding cross-visitation patterns informs strategies to attract and retain customers effectively.
Chester's Chicken customers also frequently visit McDonald's (22.82%), Burger King (11.65%), Wendy's (11.17%), Subway (11.17%), and Taco Bell (9.71%). This indicates that Chester's Chicken competes primarily with major fast-food chains, suggesting opportunities to differentiate and capture a larger share of customer visits.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer service and minimize wait times.
Chester's Chicken experiences peak traffic workload between 9 AM and 6 PM, with the highest workload around 12 PM to 4 PM. Traffic is significantly lower during early morning hours (0-4 AM). This information can be used to optimize staffing levels and resource allocation throughout the day.
Analyzing consumer segments by gender and generation informs targeted marketing, enhancing relevance and engagement for improved campaign effectiveness.
Women show a lower affinity (67%) compared to the average consumer. Men show a higher affinity (131%). Gen X shows a higher affinity (107%), while Gen Y (93%) and Gen Z (76%) are under-indexed. This suggests that marketing efforts could be tailored to better resonate with Gen Y and Gen Z.