Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Chester's Chicken performance in the United States and how they change over time
See what factors influence Chester's Chicken performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Chester's Chicken' competitors in the United States
An analysis of Chester's Chicken' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
Chester's Chicken is in the lower 35% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Chester's Chicken's market performance is in the lower 35% percentile, indicating a below average market standing. Performance peers in the same percentile range include BunSlut, TouchDown Wings, Havana Harry's, Moda Cafe & Restaurant, Bakersfield, and Snuffer's Restaurant & Bar. This suggests the brand is lagging behind competitors in attracting customer traffic.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth.
Chester's Chicken's overall CSAT is 61%, a 3.3 percentage point increase year-over-year. New York shows the highest CSAT at 96%, while Wisconsin has the lowest at 63% with a decrease of 12 percentage points. This indicates generally positive customer sentiment, with significant regional variations.
Average check reveals how much customers spend per visit, influencing revenue and profitability.
Chester's Chicken's overall average check is $14.20, a 16.5% increase year-over-year. New York has an average check of $11.40. The average check increased from $11.29 in June 2025 to $19.78 in August 2025, suggesting a positive trend in customer spending.
Outlet count indicates brand reach and market presence, affecting accessibility and revenue potential.
Chester's Chicken has the most outlets in Texas (30), followed by California and Arkansas (18 each). Washington, Georgia, and Massachusetts each have 12 outlets. This distribution highlights key markets for the brand, with Texas representing the strongest presence.
Competitor analysis identifies key rivals, informing strategies to gain market share and customer loyalty.
Chester's Chicken's top competitors based on cross-visitation are McDonald's (21.79%), Wendy's (10.06%), Burger King (9.50%), Taco Bell (8.94%), and Subway (5.03%). This indicates a significant overlap in customer base with major fast-food chains.
Traffic workload shows peak hours, enabling efficient staffing and resource allocation for optimal service.
Chester's Chicken experiences peak traffic workload between 10 AM and 6 PM, with the highest workload at 12 PM (57.43%). Traffic is lowest between midnight and 4 AM. This data helps optimize staffing levels to meet customer demand during peak hours.
Consumer segments reveal demographic preferences, enabling targeted marketing and product development.
Women are overrepresented among Chester's Chicken consumers (Affinity Index 80), while men are significantly overrepresented (Affinity Index 119). Gen X is overrepresented (Affinity Index 117), Gen Y is slightly underrepresented (Affinity Index 97), and Gen Z is underrepresented (Affinity Index 69). This suggests a stronger affinity among men and Gen X consumers.