Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Charlie's Chicken performance in the United States and how they change over time
See what factors influence Charlie's Chicken performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Charlie's Chicken' competitors in the United States
An analysis of Charlie's Chicken' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Charlie's Chicken is in the lower 27% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Charlie's Chicken's market performance is in the lower 27% percentile, indicating a below average market standing. This suggests that Charlie's Chicken captures less foot traffic compared to its competitors. Performance peers in the same percentile: Campus Burgers, Doc's Marina Grill, Tito's Tacos, Empire Cake, Michael's Seafood Restaurant, Kincaid's Fish, Chop & Steakhouse.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Charlie's Chicken's overall customer satisfaction is 67%, a decrease of 5.1 percentage points year-over-year. In Oklahoma, the CSAT is also 67%, with a similar decrease. The CSAT trend shows fluctuations between June and August 2025, peaking in August. This decline suggests a need to investigate and address potential issues affecting customer experience.
Average check reveals spending per customer, crucial for revenue insights. Monitoring trends helps optimize pricing and promotions to boost profitability.
Charlie's Chicken's overall average check is $14.40, a decrease of 26.5% year-over-year. In Oklahoma, the average check is also $14.40. The average check fluctuated between June and August 2025. The significant decrease indicates a potential need to re-evaluate pricing strategies or menu offerings.
Outlet count indicates brand reach and market presence. Growth in outlet numbers often signals expansion and increased accessibility for customers.
Charlie's Chicken has 14 outlets in Oklahoma. This indicates the brand's physical presence and distribution within the state. Without historical data, it's difficult to assess growth, but maintaining or expanding this number is important for market coverage.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs strategies to attract and retain customers.
Charlie's Chicken's top competitors based on customer cross-visitation are McDonald's (23.81%), Braum's Ice Cream & Dairy Store (20.24%), Whataburger (11.90%), Chick-fil-A (10.71%), and Sonic Drive-In (8.33%). This indicates that customers who visit Charlie's Chicken also frequently visit these fast-food chains, highlighting direct competition and potential areas for differentiation.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer service and minimize wait times.
Charlie's Chicken experiences peak traffic workload between 10:00 AM and 8:00 PM, with the highest workload around 12:00 PM (66.20%), 1:00 PM (62.78%), 6:00 PM (60.63%) and 6:00 PM (62.19%). There is no traffic between 9:00 PM and 9:00 AM. This data is crucial for staffing decisions to ensure adequate service during busy periods.
Understanding consumer segments by gender and generation informs targeted marketing. Affinity insights guide positioning strategies to resonate with key demographics.
Charlie's Chicken's customer base shows a higher affinity towards women (94%) and men (105%). Among generations, Gen Y (104%) shows a higher affinity, while Gen X (85%) and Gen Z (40%) are under-indexed. This suggests that marketing efforts should consider the preferences and behaviors of Gen Y, while also exploring strategies to better engage Gen X and Gen Z.