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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence CHAGEE performance in the Malaysia and how they change over time
See what factors influence CHAGEE performance in the Malaysia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of CHAGEE' competitors in the Malaysia
An analysis of CHAGEE' competitors in the Malaysia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
CHAGEE is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference.
CHAGEE's market performance is at the 70th percentile, indicating an average/above average market standing. This means CHAGEE captures more foot traffic than 70% of its competitors in Malaysia's Cafe & Restaurants industry. Performance peers in the same percentile range include Ashhryshoshedap, The Coffee Bean & Tea Leaf, and Burger King.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and revenue. High CSAT indicates strong customer relationships.
CHAGEE's overall customer satisfaction is 76%, a decrease of 11.5 percentage points year-over-year. Kedah shows the highest CSAT at 96% with significant growth, while Selangor has 89% with a slight decrease. This suggests regional variations in customer experience that CHAGEE should investigate.
Average check (Avg Check) reflects customer spending habits, influencing revenue. Monitoring Avg Check helps optimize pricing strategies.
CHAGEE's average check varies by state, with Selangor at 23.1 MYR. Overall average check data is not available. The dynamic data shows a decreasing trend from 21.92 MYR in June 2025 to 13.33 MYR in August 2025, suggesting potential shifts in customer spending or promotional impacts.
Number of outlets indicates brand reach and market presence. Expansion reflects growth and investment in market share.
CHAGEE has the most outlets in Selangor (25), followed by Kuala Lumpur (19) and Johor (10). This distribution highlights key markets for CHAGEE in Malaysia, with Selangor representing the strongest presence. The data shows the geographical distribution of CHAGEE's physical presence.
Identifying top competitors helps refine strategies. Cross-visitation reveals shared customer base and competitive landscape.
CHAGEE's top competitors based on cross-visitation are ZUS Coffee (3.92%), McDonald's (3.92%), and Starbucks (3.41%). This indicates that customers who visit CHAGEE also frequently visit these brands, suggesting a competitive overlap in customer preferences and market positioning.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation for optimal service.
CHAGEE experiences peak traffic workload between 18:00 and 21:00, with the highest workload at 20:00 (61.67). Traffic is minimal between 0:00 and 9:00. This data informs staffing and operational decisions to manage peak demand effectively.
Understanding consumer segments enables targeted marketing. Gender and generation insights inform tailored campaigns and product offerings.
CHAGEE's customer base shows a higher affinity among women (index 113) and Gen Z (index 116). Gen Y also shows high affinity (index 103), while Gen X is under-indexed (index 76). This suggests marketing should focus on women and younger generations.