Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Caribou Coffee performance in the Morocco and how they change over time
See what factors influence Caribou Coffee performance in the Morocco and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Caribou Coffee' competitors in the Morocco
An analysis of Caribou Coffee' competitors in the Morocco
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Caribou Coffee is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's foot traffic share, showing its competitive strength and customer preference in the industry.
Caribou Coffee holds a leading position in Morocco's Cafe & Restaurants industry with a 98th percentile market performance, indicating it captures a significant share of customer visits. Performance peers in the same range include Anatolia Premium Steakhouse, La Cantine des Gazelles, Pastrama, Complexe Oued Eddahab, and Maymana.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly influencing sales and brand reputation.
Caribou Coffee's overall customer satisfaction in Morocco is at 68%, a decrease of 20.3 percentage points year-over-year. Skhirat-Témara Prefecture shows a CSAT of 68% with a decrease of 20.7 percentage points, while Casablanca-Settat has a CSAT of 54%, down by 33.9 percentage points. This decline indicates a need to address customer concerns to improve satisfaction levels.
Average check (avgCheck) indicates how much customers spend per visit, reflecting pricing strategy and customer purchasing behavior.
The overall average check for Caribou Coffee in Morocco is 68 MAD, showing a 6.4% increase year-over-year. Casablanca-Settat has an average check of 72.6 MAD, while Prefecture of Casablanca shows 63.5 MAD, and Marrakech-Safi at 54.2 MAD. The increase suggests customers are spending more per visit.
Outlet count shows the brand's physical presence, influencing accessibility and market coverage within the Cafe & Restaurants industry.
Caribou Coffee has a total of 10 outlets in Morocco. Casablanca-Settat has the highest number of outlets with 6, followed by Skhirat-Témara Prefecture, Marrakech-Safi, Rabat-Salé-Kénitra, and Prefecture of Casablanca each with 1 outlet. This distribution indicates a concentration in the Casablanca-Settat region.
Understanding competitors, including shared customer visits, allows for strategic positioning and competitive advantage in the Cafe & Restaurants market.
Caribou Coffee's top competitors in Morocco, based on cross-visitation, are McDonald's (11.11%), Starbucks (7.78%), Venezia ice (7.78%), Oliveri (6.67%), and Dar Naji (5.56%). This suggests Caribou Coffee customers also frequent these brands, revealing direct competitors for customer traffic.
Traffic workload analysis helps optimize staffing and resource allocation, improving operational efficiency and customer experience.
Caribou Coffee's peak traffic workload in Morocco occurs between 17:00 and 19:00 (57.49% - 61.19%), with lower traffic during early morning hours. The highest traffic workload is at 18:00 (61.19%). This data indicates the busiest hours, aiding in staffing and resource planning.
Consumer segments offer insights for tailoring marketing strategies, optimizing product offerings, and creating targeted campaigns in Cafe & Restaurants.
Caribou Coffee's customer base shows a balanced gender mix, with women slightly over-represented (102 affinity index) and men slightly under-represented (99 affinity index). Gen Y shows a high affinity (127 affinity index), suggesting strong engagement, while Gen X (108 affinity index) is also over-represented.