Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Starbucks performance in the Morocco and how they change over time
See what factors influence Starbucks performance in the Morocco and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Starbucks is right in the middle
Sample of brands in the same percentile
An analysis of Starbucks' competitors in the Morocco
An analysis of Starbucks' competitors in the Morocco
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Starbucks' market performance in Morocco is at the 53rd percentile, indicating an average market position. This means Starbucks is performing comparably to many competitors. Performance peers in the same percentile include Burger king, Baba Turc Casablanca, Burger 'n Shake Marrakech, Restaurant Windy Bay, Bliss, and Fishburger.
Customer satisfaction (CSAT) reflects how happy customers are. Higher CSAT scores often lead to increased loyalty and positive word-of-mouth.
Starbucks in Morocco has an overall CSAT of 74%, a 4 percentage point increase year-over-year. Rabat-Salé-Kénitra shows the highest CSAT at 82% with significant growth, while Casablanca-Settat has a CSAT of 71% with a decrease. Tangier-Tetouan-Al Hoceima shows the highest growth at 41.7pp to 67%.
Average check is the average amount spent per transaction. It indicates customer spending habits and the effectiveness of upselling strategies.
The average check for Starbucks in Morocco varies by region. Marrakech-Safi has the highest average check at 134 MAD. Rabat-Salé-Kénitra has an average check of 84.1 MAD, while Casablanca-Settat has the lowest at 76.4 MAD. Overall average check data is not available for comparison.
The number of outlets indicates brand's reach. More outlets can mean greater convenience and market penetration, driving revenue growth.
Starbucks has a varying number of outlets across Morocco. Casablanca-Settat has the most with 10 outlets. Marrakech-Safi has 5, Rabat-Salé-Kénitra has 4, and Tangier-Tetouan-Al Hoceima has 2. Laayoune Province, Guelmim-Oued Noun, and Prefecture of Casablanca each have 1 outlet.
Competitor analysis identifies key players and their market share, helping brands refine strategies and gain a competitive edge.
The top competitors for Starbucks in Morocco, based on cross-visitation, are McDonald's (20.16%), PAUL (10.08%), Café Hafa (6.20%), Oliveri (6.20%), and Venezia ice (5.43%). This indicates that customers who visit Starbucks also frequent these establishments.
Traffic workload by hours reveals peak times, enabling efficient staffing and resource allocation to maximize customer service and sales.
Starbucks in Morocco experiences peak traffic between 17:00 and 21:00, with the highest workload at 19:00 (58.66). Traffic is lowest between 0:00 and 5:00. This data helps optimize staffing and promotions based on hourly demand.
Understanding consumer segments by Gender and Generation informs targeted marketing, improving engagement and brand resonance.
Starbucks in Morocco shows a high affinity with women (89%) and men (109%). Among generations, Gen Y is overrepresented (127%), while Gen X (72%) and Gen Z (72%) are underrepresented. This suggests targeted marketing towards Gen Y may be particularly effective.