Search among the top brands by number of locations
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Managing Partner, Global Business Development
In Cafés & Restaurants
·Jun – Aug 25
Starbucks is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Starbucks performance in the Morocco and how they change over time
See what factors influence Starbucks performance in the Morocco and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Starbucks' competitors in the Morocco
An analysis of Starbucks' competitors in the Morocco
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
Cafés & Restaurants
Market performance percentile reveals competitive strength and customer preference, crucial for strategic decision-making and investment prioritization.
Starbucks holds a leading position in Morocco's Cafe & Restaurants industry with a market performance percentile of 99. This indicates a high brand share. Competitors like Little Mamma Bourgogne, Cappuccino, LA BRAISE, Restaurant Windy Bay, Terracotta Restaurant lounge and KÉ-PASTA are peers.
Customer satisfaction (CSAT) is a key indicator of loyalty and brand health, directly impacting retention and revenue. Monitoring CSAT helps improve service.
Starbucks in Morocco shows a strong customer satisfaction with an overall CSAT of 73%, a 5pp increase year-over-year. Rabat Prefecture leads with 82% CSAT, while Casablanca-Settat saw a decrease. CSAT peaked in June 2025 at 75.65%.
Average check reflects spending habits and pricing effectiveness, guiding menu optimization and promotional strategies for increased revenue per transaction.
The average check for Starbucks in Morocco is 95.8 MAD, a 13.6% decrease year-over-year. Marrakech-Safi has the highest average check at 134 MAD, while Casablanca-Settat has the lowest at 76.4 MAD. The average check peaked in May 2025 at 120 MAD.
Outlet count indicates market reach and expansion success, vital for assessing brand presence and identifying growth opportunities in key regions.
Starbucks has multiple outlets in Morocco. Casablanca-Settat has the most with 10 outlets, followed by Marrakech-Safi with 5. Other regions like Tangier-Tetouan-Al Hoceima, Rabat-Salé-Kénitra and Rabat Prefecture have 2 outlets each.
Identifying top competitors via cross-visitation reveals direct rivals and customer preferences, essential for competitive strategy and targeted marketing efforts.
McDonald's is a significant competitor, with a 20.16% cross-visitation rate among Starbucks customers. Other notable competitors include PAUL (8.53%), Oliveri (6.20%), Café Hafa (6.20%), and Dar Naji (5.43%).
Analyzing traffic workload by hour optimizes staffing and resource allocation, ensuring efficient operations and enhanced customer experience during peak times.
Starbucks in Morocco experiences peak traffic workload between 18:00 and 19:00, reaching 61.7% and 61.4%, respectively. Traffic is lowest between 0:00 and 5:00. This data suggests optimal staffing during evening hours.
Understanding consumer demographics allows tailored marketing, aligning products and messaging to specific segments, maximizing engagement and sales effectiveness.
Starbucks' customer base in Morocco shows high affinity among women (80%), indicating over-representation compared to the average. Men are also over-represented (115%). Gen Y (127%) shows high affinity, while Gen X (72%) and Gen Z (72%) are under-indexed.