Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Café Punta del Cielo performance in the Mexico and how they change over time
See what factors influence Café Punta del Cielo performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Café Punta del Cielo' competitors in the Mexico
An analysis of Café Punta del Cielo' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Café Punta del Cielo is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, competitive strength, and customer preference, crucial for strategic decisions.
Café Punta del Cielo holds a leading market position with a percentile of 99, placing it in the top 1% of brands. This indicates strong customer preference and competitive strength in Mexico's cafe industry. Performance peers, all at the same percentile are: Restaurante Casa Hidalgo, Botanero Moritas, El Muchacho Alegre Zona Dorada, Rincón Silverio, Boulangerie Central, Birria Jauregui.
Customer Satisfaction reflects the level of contentment experienced by customers, influencing loyalty, retention, and overall business success.
Overall customer satisfaction for Café Punta del Cielo is at 61%, a decrease of 3.1 percentage points year-over-year. Satisfaction varies by state, with Durango at 94% (up 2.8pp) and Guerrero at 78% (down 16pp). Jalisco shows a low CSAT of 33% (up 1.8pp).
Average Check reveals customer spending habits, informing pricing strategies and potential revenue optimization opportunities for the business.
The overall average check for Café Punta del Cielo is 161.7 MXN, a 7.2% increase year-over-year. By state, Guerrero has the highest average check at 200 MXN. The State of Mexico has an average check of 141.7 MXN, and Morelos has an average check of 150 MXN.
Identifying key competitors allows strategic benchmarking and adaptation to maintain a competitive edge in the cafe and restaurant sector.
The top competitors for Café Punta del Cielo, based on customer cross-visitation, are Starbucks (10.16%), VIPS (5.88%), Carl's Jr. (4.81%), Burger King (4.81%) and Toks (4.81%).
Understanding consumer segments is strategically important for targeted marketing and positioning. Gender and Generation affinity insights enable informed decisions.
Café Punta del Cielo demonstrates high affinity among women (98%) and men (101%). It is high affinity with Gen X (208%) and Gen Z (208%) . Gen Y (43%) affinity to the brand is under-indexed.