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Managing Partner, Global Business Development
See what factors influence Bush's Chicken performance in the United States and how they change over time
See what factors influence Bush's Chicken performance in the United States and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Bush's Chicken' competitors in the United States
An analysis of Bush's Chicken' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Bush's Chicken is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals a brand's share of foot traffic, indicating its competitive strength and customer preference in the industry.
Bush's Chicken's market performance is at the 99th percentile, a leading position. This indicates a strong market presence and high customer preference compared to its peers in the Cafe & Restaurants industry. Performance peers within the same percentile range include Kam Rai Thai, Pisco Peruvian Gastrobar Orlando, Tanaka Kahuku Shrimp, Props Steak and Seafood Restaurant, Billy Gail's, and Amalfi Trattoria | Italian restaurant in Miami Beach.
Customer satisfaction (CSAT) reflects customer sentiment, impacting loyalty and brand reputation, crucial for sustainable growth and competitive advantage.
Bush's Chicken's overall CSAT is 65%, with a 0.5 percentage point increase year-over-year. In Texas, the CSAT is also 65%, showing consistent satisfaction levels across the brand's primary location. The dynamic CSAT data shows fluctuations between May and July 2025, peaking in June.
Average check reflects spending per customer, a key driver of revenue growth, influenced by menu pricing, customer demographics, and promotional strategies.
The overall average check for Bush's Chicken is $18.40, a decrease of 2.6% year-over-year. In Texas, the average check is $18.40. Dynamic data indicates fluctuations in average check between May and July 2025, with a peak in May.
Competitor analysis identifies key rivals and their market share, informing strategic positioning and competitive advantages in the market.
The top competitors for Bush's Chicken, based on cross-visitation, are Whataburger (21.82%), McDonald's (21.09%), Sonic Drive-In (10.91%), Chick-fil-A (10.73%), and Dairy Queen (9.09%). This data indicates that customers who visit Bush's Chicken also frequently visit these competitors.
Analyzing consumer segments by Gender/Generation allows targeted marketing and positioning strategies based on specific demographics, improving engagement.
Bush's Chicken's consumer base shows a gender mix with women under-indexed (92) and men over-indexed (107). Among generations, Gen X is highly over-indexed (121), while Gen Y (87) and Gen Z (67) are under-indexed. This suggests a higher affinity for Bush's Chicken among Gen X consumers compared to Gen Y and Z.