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Managing Partner, Global Business Development
See what factors influence Burger King performance in the Taiwan and how they change over time
See what factors influence Burger King performance in the Taiwan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Taiwan
An analysis of Burger King' competitors in the Taiwan
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, reflecting competitive strength and customer preference within the industry.
Burger King in Taiwan holds a leading market performance at the 99th percentile. This indicates a strong competitive position. Performance peers in a similar range include Domino's Pizza, 米炭火燒肉（新店小碧潭站）, Jhujian, 牛山．牛肉麵．燒肉飯, Subway, and Pizza Hut, reflecting intense competition at the top.
Customer satisfaction is vital for loyalty and growth, reflecting service quality and customer experience effectiveness, which directly influences revenue.
Burger King's overall customer satisfaction in Taiwan is 68%, a decrease of 15.2 percentage points year-over-year. Zhudong shows the highest satisfaction at 84%, while Taipei has a 71% satisfaction rate. The CSAT decreased from May to July 2025, indicating a need to address customer concerns.
Average check reflects spending per transaction, crucial for revenue insights and pricing strategy effectiveness, directly impacting profitability.
The overall average check for Burger King in Taiwan is 221.5 TWD, a 12.7% increase year-over-year. Taoyuan City has the highest average check at 258 TWD. The average check decreased in June but increased in July 2025, showing volatility in customer spending habits.
Outlet count indicates market reach and brand presence, showing expansion efforts and accessibility which are vital for revenue generation.
Burger King has 19 outlets in Taipei, the most in Taiwan. New Taipei follows with 14 outlets, and Taoyuan City with 13. This distribution highlights key urban centers for Burger King's presence, showing strategic focus on densely populated areas.
Competitive analysis identifies key rivals and customer overlap, helping refine marketing strategies to capture market share and enhance customer retention.
McDonald's is the top competitor for Burger King in Taiwan, with a cross-visitation rate of 16.71%. Starbucks, KFC, MOS Burger, and Ba Fang Yun Ji also see notable cross-visitation. This overlap shows that Burger King and McDonald's share a significant customer base.
Traffic workload analysis reveals peak hours, aiding resource allocation and staffing to optimize service during busy periods for efficiency.
Burger King in Taiwan experiences peak traffic workload between 11 AM and 7 PM, with the highest traffic around 6 PM. Traffic is minimal during early morning hours. This information can help optimize staffing and resource allocation to meet customer demand efficiently.
Consumer segment analysis enables tailored marketing, enhancing engagement and relevance to drive sales and build brand loyalty through personalized approaches.
Women represent a significant consumer segment for Burger King in Taiwan (70%), whereas men are over-represented (131 index). Gen Y shows higher affinity (146 index), while Gen X and Gen Z are under-represented (69% and 55% respectively), indicating skewed consumer segmentation.