Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the Taiwan and how they change over time
See what factors influence Burger King performance in the Taiwan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Burger King is ahead of most brands
Sample of brands in the same percentile
An analysis of Burger King' competitors in the Taiwan
An analysis of Burger King' competitors in the Taiwan
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Burger King's market performance in Taiwan is at the 72nd percentile, indicating an average/above average market standing. This means Burger King attracts more customers than 72% of Cafe & Restaurants brands in Taiwan. Performance peers in the same percentile range include My Home Steak, 米炭火燒肉（新店小碧潭站）, 凱悅YES KTV高雄旗艦店, 饗翻天臭臭鍋（鳳南店）, Laojing Gokujo Yakiniku, and 今日魚市日本料理 竹科關新店.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting repeat business and long-term revenue.
Burger King's overall customer satisfaction in Taiwan is 74%, a decrease of 8.4 percentage points year-over-year. Satisfaction varies by city, with Douliu City showing 100% satisfaction and Changhua City showing 92%. This suggests regional differences in customer experience that Burger King should investigate.
Average check reveals customer spending habits, reflecting menu pricing strategy and customer purchasing power.
The average check for Burger King in Taiwan is 214.6 TWD, an increase of 12.2% year-over-year. Taoyuan City has the highest average check at 243.6 TWD. This indicates customers are spending more per visit, potentially due to menu changes or increased order sizes.
Outlet count indicates brand reach and accessibility, influencing market penetration and revenue potential.
Burger King has the most outlets in Taipei (20), followed by Taoyuan City, New Taipei, and Kaohsiung (14 each). This distribution shows Burger King's strategic focus on major urban centers in Taiwan to maximize customer access.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning.
Burger King's top competitors in Taiwan, based on cross-visitation, are McDonald's (13.66%), Starbucks (7.48%), KFC (5.38%), Ba Fang Yun Ji (3.59%), and Mos Burger (3.09%). This indicates that customers who visit Burger King also frequently visit these fast-food and cafe chains.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Burger King's peak traffic workload in Taiwan occurs between 11:00 AM and 8:00 PM, with the highest traffic around 6:00 PM (70.19%). Traffic is minimal between midnight and 5:00 AM. This data helps optimize staffing levels throughout the day.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring messaging to specific groups.
Burger King's customer base in Taiwan shows a higher affinity among men (126) compared to women (75). Among generations, Gen Y (134) shows the highest affinity, while Gen Z (67) shows the lowest. This suggests that Burger King resonates more strongly with Gen Y and men.