Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Burger King performance in the Brazil and how they change over time
See what factors influence Burger King performance in the Brazil and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Brazil
An analysis of Burger King' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Burger King in Brazil holds a leading market performance with a percentile of 99, placing it in the top 1% of brands. This indicates a strong competitive position, showing high customer preference within the Cafe & Restaurants industry. Performance peers like McDonald's and Outback Steakhouse also share this leading market performance.
Customer satisfaction (CSAT) is a key performance indicator of customer loyalty and business growth.
Burger King's overall customer satisfaction in Brazil is 44%, showing an upward trend with a 3.2 percentage point increase year-over-year. Satisfaction varies regionally, with the Northeast Region showing the highest CSAT (59%) and the North Region experiencing a slight decrease.
Average check reveals customer spending habits and contributes to overall revenue insights.
The average check for Burger King in Brazil is 51.6 BRL, a 5.8% increase year-over-year, indicating customers are spending more per visit. Regional data shows the North Region has the highest average check at 53.2 BRL, while the Northeast Region's average check is the lowest at 47.4 BRL.
Number of outlets indicates brand reach and potential market coverage.
Burger King has a significant presence in Brazil, especially in the Southeast Region with 616 outlets. The South Region has 139 outlets, followed by the Northeast (101), Central-West (94), and North (41) regions, reflecting varied market penetration across the country.
Competitive analysis helps understand market dynamics and identify key rivals.
McDonald's is Burger King's primary competitor in Brazil, with a cross-visitation rate of 18.60%. Other competitors include Churrascaria Anhembi (4.59%), Espaço Cruz da Esperança (4.09%), Outback Steakhouse (3.38%), and Habib's (2.76%), showing the competitive landscape of the Cafe & Restaurants industry.
Traffic workload analysis reveals peak hours, informing staffing and resource allocation.
Burger King in Brazil experiences peak traffic between 11 AM and 9 PM, with the highest workload at 7 PM (55.04%). Traffic is significantly lower during early morning hours, showing consumer preferences for later dining times.
Consumer segment analysis guides targeted marketing and tailored customer experiences.
Burger King's consumer base in Brazil demonstrates high affinity from Women (77 index points). Men are overrepresented with an affinity index of 120. Among generations, Gen X shows high affinity (115), while Gen Y (96) are average and Gen Z (74) are under-indexed.