Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the Brazil and how they change over time
See what factors influence Burger King performance in the Brazil and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Brazil
An analysis of Burger King' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Burger King is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King's market performance in Brazil is at the 55th percentile, indicating an average market position. This means Burger King's foot traffic is on par with competitors like Bacio di Latte and SP.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and revenue. Monitoring CSAT helps identify areas for service improvement.
Burger King's overall CSAT in Brazil is 39%, a decrease of 8.8 percentage points year-over-year. The South Region shows the highest CSAT at 51% with a significant increase, while other regions show a decline.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting. It highlights customer perceived value.
The overall average check for Burger King in Brazil is 58.1 BRL, a 5.4% increase year-over-year. The South Region has the highest average check at 63.1 BRL, while the Northeast Region has the lowest at 52.6 BRL.
Outlet count indicates brand reach and market penetration. Tracking outlet distribution informs expansion and resource allocation strategies.
Burger King has the most outlets in the Southeast Region (49), indicating a strong presence there. The North Region has the fewest outlets (5), suggesting potential for expansion.
Identifying key competitors through cross-visitation patterns helps refine competitive strategies and understand customer preferences.
McDonald's is the top competitor with a 16.81% cross-visitation rate, meaning that many Burger King customers also visit McDonald's. Other key competitors include Habib's, Outback Steakhouse, and Subway.
Traffic workload by hour reveals peak times, enabling optimized staffing and resource allocation for enhanced customer experience.
Burger King experiences peak traffic between 18:00 and 21:00, with the highest workload at 20:00 (54.77%). Traffic is lowest between 3:00 and 6:00, indicating overnight hours are the slowest.
Understanding consumer segments by gender and generation enables targeted marketing and product development for increased engagement.
Women have an affinity index of 66, while men have an affinity index of 134. Gen X has an affinity index of 61, Gen Y has an affinity index of 90, and Gen Z has an affinity index of 145.