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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence SP performance in the Brazil and how they change over time
See what factors influence SP performance in the Brazil and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of SP' competitors in the Brazil
An analysis of SP' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
SP is in the top 1% of brands
Sample of brands in the same percentile
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
SP, with a Market Performance percentile of 99 in Brazil's Cafe & Restaurants industry, is a leading brand, indicating a strong market presence. Its performance peers include Jappa da Quitanda, Bruttu's Burger & Costela, Ayumi Sushi Prime, Restaurante America, Inah Sushi Brooklin, and Gran Steak, which are in the same percentile range.
Customer satisfaction (CSAT) reflects customer happiness, crucial for loyalty and brand reputation. High CSAT often leads to repeat business and positive word-of-mouth.
SP's overall customer satisfaction in Brazil is high at 86%, with a significant increase of 19.5 percentage points year-over-year. The Southeast Region mirrors this high satisfaction level, suggesting consistent service quality and customer experiences.
Average check indicates how much customers spend per visit. Tracking it helps understand purchasing behavior and optimize pricing strategies to boost revenue.
The overall average check for SP in Brazil is 140.1 BRL, showing a 6% increase year-over-year. The Southeast Region's average check is also 140.1 BRL. The trend over the last three months shows average check fluctuating between 135.89 BRL and 149.44 BRL.
Outlet count reveals brand reach. More outlets can increase market share and customer access, but also require investment and resources. Location matters.
SP has 17 outlets in the Southeast Region of Brazil. This indicates a concentrated presence in this region, suggesting a strategic focus on penetrating this specific market.
Competitor analysis identifies key rivals, informs competitive strategies, and highlights opportunities to differentiate your brand and capture market share.
SP's top competitors, based on customer cross-visitation, are McDonald's (6.19%), Coco Bambu (4.29%), Madero (2.86%), Burger King (1.90%), and Outback Steakhouse (1.90%). These brands represent alternatives SP's customers consider.
Traffic workload analysis reveals peak hours and customer flow, enabling staffing optimization, resource allocation, and better service during busy periods.
SP experiences varying traffic workloads throughout the day, peaking around noon (HOD 12) with a workload of 48.97. Traffic remains relatively consistent from 5 AM to 8 PM, with slight dips in the early morning and late evening.
Understanding consumer segments allows for personalized marketing, targeted offers, and product development that resonates with specific groups, improving engagement.
SP's consumer base shows that Women are under-indexed at 91, and Men are over-indexed at 108. Gen X is under-indexed at 71, Gen Y is over-indexed at 107, and Gen Z is slightly under-indexed at 96. This suggests targeted marketing towards Gen Y and men.
Cafés & Restaurants