Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Texas Chicken performance in the United Arab Emirates and how they change over time
See what factors influence Texas Chicken performance in the United Arab Emirates and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Texas Chicken' competitors in the United Arab Emirates
An analysis of Texas Chicken' competitors in the United Arab Emirates
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Texas Chicken is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength via foot traffic share, crucial for competitive positioning and understanding customer preference.
Texas Chicken is a leading brand, holding the 99th percentile in the UAE's Cafe & Restaurants industry. This top 1% position demonstrates strong customer preference versus peers like De Fish Seafood Restaurant, PAUL, Al Safadi Restaurant, Raising Cane's Chicken Fingers, Eataly, and The Butcher Shop & Grill, all within a similar percentile range.
Customer satisfaction (CSAT) is vital, showing loyalty and predicting future growth. Higher CSAT often correlates with repeat business and positive referrals.
Texas Chicken's overall CSAT in the UAE is high at 89%, a 2.4 percentage point increase year-over-year. Umm al-Quwain shows the highest CSAT at 95%, followed by Sharjah Emirate at 93%. While Dubai shows a CSAT of 88%, Abu Dhabi Emirate and Fujairah Emirate have slightly lower CSAT scores of 87% and 85%, respectively.
Average check (transaction value) indicates spending per customer, impacting revenue. Monitoring this KPI helps in pricing and promotion strategies.
Texas Chicken's average check in the UAE is 92.6 AED, a 10.4% increase year-over-year. Umm al-Quwain has the highest average check at 294 AED, significantly above other Emirates. Ras al-Khaimah has 130 AED. Fujairah Emirate, Abu Dhabi Emirate, and Dubai have average checks of 99.1 AED, 95.9 AED and 92.1 AED, respectively.
Outlet count reflects brand reach and expansion. A larger network can increase accessibility and market penetration, driving overall revenue.
Texas Chicken has a total of 18 outlets in Dubai, making it the region with the highest number of locations. Abu Dhabi Emirate follows with 13 outlets. Sharjah Emirate has 7 outlets. Ajman Emirate, Ras al-Khaimah, and Fujairah Emirate each have 2 outlets. Umm al-Quwain has 1 outlet.
Competitive analysis identifies key rivals and customer preferences, crucial for strategic planning and differentiation in the market.
Customers of Texas Chicken also frequently visit Burger King (17.83% cross-visitation), McDonald's (6.59%), KFC (6.10%), Pizza Hut (4.84%), and Al Baik (3.78%). Burger King is the most frequently visited competitor by Texas Chicken's customers in the UAE.
Traffic workload analysis by hour pinpoints peak times, enabling efficient staffing and resource allocation for optimal customer service.
Texas Chicken experiences peak traffic workload between 17:00 (5:00 PM) and 22:00 (10:00 PM), with the highest workload at 21:00 (9:00 PM). The lowest traffic occurs between 4:00 AM and 7:00 AM, with significantly reduced activity.
Understanding consumer segments allows targeted marketing. Knowing gender/generation affinity guides relevant messaging and product development.
Women (affinity index 55) and Gen X (affinity index 75) are underrepresented, while Men (affinity index 127), Gen Y (affinity index 110), and Gen Z (affinity index 94) show high affinity towards Texas Chicken. This suggests a need to refine strategies to better engage women and Gen X consumers.