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Managing Partner, Global Business Development
See what factors influence Bungkus Kaw Kaw performance in the Malaysia and how they change over time
See what factors influence Bungkus Kaw Kaw performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Bungkus Kaw Kaw is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
An analysis of Bungkus Kaw Kaw' competitors in the Malaysia
An analysis of Bungkus Kaw Kaw' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance reveals a brand's share of foot traffic, reflecting its competitive strength and customer preference in the industry.
Bungkus Kaw Kaw, with a market performance percentile of 99 in Malaysia's Cafe & Restaurants industry, holds a leading position. This means the brand outperforms most competitors in attracting customers. Performance peers like MOMO Oriental Kitchen, Restoran Mak Kimbong, Nasi Ulam Ikan Sumbat, Poblano Kl, My Humble Bowl and Mee Racun Titan share similar top-tier positioning.
Customer Satisfaction shows brand perception. Monitoring overall CSAT and location variations helps refine service and address specific areas for improvement.
Bungkus Kaw Kaw's overall customer satisfaction is 55%, a decrease of 8.4 percentage points year-over-year. Negeri Sembilan shows 55% satisfaction with a 4.4 percentage points increase, while Kuala Lumpur has 55% satisfaction but decreased by 5.4 percentage points. Selangor shows a satisfaction of 53% but decreased by 15.4 percentage points, indicating potential service or product issues in these locations.
Average Check reflects customer spending per visit. Monitoring this KPI alongside location data helps optimize pricing and identify revenue opportunities.
Bungkus Kaw Kaw's overall average check is 24.3 MYR, an increase of 18.7% year-over-year. Selangor shows an average check of 28.4 MYR with 0% growth, while Kuala Lumpur shows 20.5 MYR, also with 0% growth. This suggests varying spending habits across different states, possibly due to pricing or menu differences.
Competitor analysis identifies key rivals. Understanding cross-visitation patterns enables strategic positioning and competitive advantage in the market.
Bungkus Kaw Kaw's top competitors include McDonald's (6.99% cross-visitation), KFC (6.55%), ZUS Coffee (5.68%), Oriental Kopi 华阳 (3.93%), and Jollibee (3.49%). This indicates customers of Bungkus Kaw Kaw also frequent these brands, highlighting the competitive landscape and potential areas for differentiation.
Consumer segments drive targeted marketing. Understanding audience demographics (gender, generation) enables tailored campaigns and improved engagement strategies.
Bungkus Kaw Kaw's customer base shows a high affinity towards women (index 91) and men (index 108). Generational analysis reveals Gen X is under-indexed (index 75), Gen Y shows average representation (index 98), while Gen Z is over-indexed (index 106), indicating a stronger affinity for the brand among this younger demographic.