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Managing Partner, Global Business Development
See what factors influence Bumpers Drive-In of America performance in the United States and how they change over time
See what factors influence Bumpers Drive-In of America performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Bumpers Drive-In of America' competitors in the United States
An analysis of Bumpers Drive-In of America' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Bumpers Drive-In of America is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry
Bumpers Drive-In of America is a leading brand with a market performance percentile of 97.00, placing it in the top 3% of brands. This strong position reflects a significant market share and indicates robust customer preference compared to its peers like The Bearded Pig, Strickland's, Bon De Paris By Master Pho, Randy's Pizza, Serranos Cocina Y Cantina, and Tomato Pies.
Tracks customer happiness, revealing loyalty and areas for improvement in service and product quality.
Customer satisfaction for Bumpers Drive-In of America stands at 67.00%, a decrease of 12.60 percentage points year-over-year. In Mississippi, the CSAT is 66.00%, with a decrease of 14.20 percentage points. The CSAT fluctuated between 51.61 and 81.40 during the observed period, signaling a need to investigate the factors affecting customer perception.
Reveals spending habits and menu preferences, shaping pricing and promotional strategies.
The overall average check for Bumpers Drive-In of America is $12.50, a decrease of 16.70% year-over-year. In Mississippi, the average check is $12.50, showing no change. The average check varied from $11.15 to $14.76, which requires analyzing pricing strategy and promotional offers to understand the fluctuation and decline.
Indicates brand reach and expansion, highlighting market presence and growth trajectory.
Bumpers Drive-In of America has 27 outlets in Mississippi and 1 in Tennessee. The distribution shows a strong regional focus in Mississippi, while presence in Tennessee is minimal. Expanding to new locations could increase revenue.
Identifies key rivals for strategic positioning and competitive advantage in the market.
The top competitors for Bumpers Drive-In of America are McDonald's (25.61% cross visitation), Wendy's (17.07%), Sonic Drive-In (14.63%), Taco Bell and Burger King (both at 10.98%). These cross-visitation rates suggest that customers of Bumpers Drive-In of America frequently visit these fast-food chains, indicating that these are key competitors.
Traffic Workload by hours shows, how busy is business during the day, to improve staffing and service.
Traffic workload for Bumpers Drive-In of America peaks between 12:00 PM and 2:00 PM, reaching 70.38% of daily traffic at 1:00 PM. Traffic is minimal during the early morning hours, with a gradual increase starting at 9:00 AM. These insights enable optimized staffing and resource allocation.
Segments show, who are the key clients and how to reach to them
Women show a high affinity (121 index) for Bumpers Drive-In, while men are under-indexed (81 index). Gen X exhibits a very high affinity (181 index), Gen Z is around the average (103 index), and Gen Y is under-indexed (52 index). Marketing should leverage channels that appeal to women and Gen X.