Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Bonchon performance in the Philippines and how they change over time
See what factors influence Bonchon performance in the Philippines and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Bonchon' competitors in the Philippines
An analysis of Bonchon' competitors in the Philippines
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Bonchon is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals a brand's share of foot traffic, indicating its competitive strength and customer preference in the industry.
Bonchon holds a leading market performance in the Philippines' Cafe & Restaurants industry with a percentile of 99. This high percentile indicates a strong market presence, suggesting Bonchon is a preferred choice among consumers compared to its peers. Performance peers such as MEETMEAT Shabu Shabu, The Coffee Bar at GMall of Davao, Big Belly Siargao, Botejyu Robinsons Malolos, Bell+Amadeus and Kazuwa Prime share similar market performance.
Customer satisfaction (CSAT) reflects how happy customers are. Higher CSAT scores often correlate with customer loyalty and positive brand reputation.
Bonchon's overall customer satisfaction (CSAT) in the Philippines is 44%, up by 3.3 percentage points year-over-year. Cordillera Administrative Region shows the highest CSAT at 93%, with a significant growth of 65.6 percentage points. Metro Manila has a CSAT of 42%, while Calabarzon shows a slight decrease to 40%. CSAT decreased to 35.23% in June, reaching 41.73% in July.
Average check is the average money that customer spent per visit. Indicates customer spending habits and revenue potential per transaction.
Bonchon's overall average check in the Philippines is PHP 474.8, showing a 0.5% increase year-over-year. Calabarzon has the highest average check at PHP 613.8. Metro Manila's average check is PHP 387.1. The average check price peaked at PHP 537.5 in July. This suggests an increase in customer spending per visit over the reported months.
Number of outlets indicates brand's market reach and accessibility. A larger presence can lead to greater brand awareness and sales.
Bonchon has a total of 80 outlets in Metro Manila, 31 in Calabarzon, 9 in Central Luzon, 5 in Central Visayas, 4 in Cagayan Valley, 2 each in Bicol Region, Cordillera Administrative Region and Mimaropa, and 1 each in Soccsksargen and Ilocos Region. Metro Manila accounts for the highest number of outlets, reflecting a strong regional focus.
Competitor analysis identifies key players and their market share. Indicates competitive landscape and potential threats.
Bonchon's top competitors in the Philippines, based on cross-visitation, are Jollibee (25.20%), McDonald's (21.26%), Starbucks (17.32%), Gerry's Grill (8.66%), and KFC (8.66%). This indicates that customers who visit Bonchon also frequently visit these competitor brands.
Traffic workload analysis reveals peak hours. Informs staffing and resource allocation.
Bonchon experiences the highest traffic workload between 10 AM and 8 PM, peaking between 5 PM and 7 PM (55.69%-59.89%). Traffic is significantly lower during early morning hours (0-6 AM), starting from 2.53% at midnight and going to 1.30% at 4AM. Resource allocation should focus on matching peak demand.
Understanding consumer segments allows for targeted marketing. Tailoring strategies increases engagement and ROI.
Bonchon's consumer base shows a slightly higher affinity among women (103 index), while men are represented with an affinity of 98. Gen Y exhibits the highest affinity (126), with Gen X (75) and Gen Z (76) under-indexed. Marketing may benefit from targeting Gen Y, and refining approaches to engage Gen X and Gen Z.