Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Domino's Pizza performance in the Philippines and how they change over time
See what factors influence Domino's Pizza performance in the Philippines and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Domino's Pizza' competitors in the Philippines
An analysis of Domino's Pizza' competitors in the Philippines
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Domino's Pizza is in the top 1% of brands
Sample of brands in the same percentile
Market share reflects brand preference and competitive strength, indicating its position relative to other industry players.
Domino's Pizza in the Philippines holds a leading market position with a percentile of 99, placing it in the top 1% of brands. This indicates high brand preference compared to peers like King Chef | Ayala Malls Manila Bay, The Dine by Tony Jung, Cooper's Coffee Haus, Shrimp Bucket, Din Tai Fung - Megamall, and Yummy Dumplings 解馋水饺.
CSAT measures customer happiness, directly impacting loyalty and brand reputation, crucial for sustainable business growth.
Domino's Pizza's overall customer satisfaction (CSAT) is 23%, a decrease of 19.9 percentage points year-over-year. CSAT varies by region: Calabarzon at 29% and Metro Manila at 12%. The CSAT has fluctuated between May and July 2025, with a peak in July. This negative trend indicates a decline in customer happiness that needs attention.
Average check reflects spending per transaction, influencing revenue and profitability, showcasing customer purchasing behavior.
The overall average check for Domino's Pizza in the Philippines is PHP 740.2, a 16% increase year-over-year. Average check differs by region: Metro Manila is PHP 825.8, while Calabarzon is PHP 600. Average check fluctuated between May and July 2025, indicating varied spending patterns.
Outlet count indicates market presence and accessibility, crucial for brand visibility and customer reach.
Domino's Pizza has a varying number of outlets across different regions in the Philippines. Calabarzon has 24 outlets, Metro Manila has 18, Central Luzon has 16, Central Visayas and Bicol Region each have 4, and Cagayan Valley and Ilocos Region each have 2. Cordillera Administrative Region has 1 outlet. This distribution shows varying levels of market saturation in different regions.
Understanding competitors helps refine strategies, identify opportunities, and maintain a competitive edge in the market.
Jollibee (31.94%) and McDonald's (20.83%) are the top competitors for Domino's Pizza in the Philippines, based on cross-visitation. Gerry's Grill and Starbucks both have a cross-visitation of 8.33%, while Mang Inasal has a cross-visitation of 6.94%. This data suggests Domino's customers frequently visit these competing brands.
Traffic patterns reveal peak hours, enabling efficient staffing, resource allocation, and optimized service delivery.
Domino's Pizza in the Philippines experiences peak traffic workload between 10 AM and 8 PM, with the highest workload at 6 PM (60.55%) and 7 PM (62.60%). Traffic is minimal during the early morning hours (0-8 AM), indicating the need to optimize resources during peak hours and adjust staffing accordingly.
Consumer insights enable targeted marketing, tailored offerings, and personalized experiences, maximizing customer engagement and loyalty.
Domino's Pizza customers in the Philippines are predominantly women (74% affinity). Men are over-represented (119% affinity). Gen X has an affinity of 91%, Gen Y an affinity of 105%, and Gen Z an affinity of 102%. This shows high engagement from Gen Y and Gen Z, signaling potential for digital marketing efforts.
Cafés & Restaurants