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Managing Partner, Global Business Development
See what factors influence Boba Guys performance in the United States and how they change over time
See what factors influence Boba Guys performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Boba Guys' competitors in the United States
An analysis of Boba Guys' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Boba Guys is in the top 3% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market Performance shows brand's foot traffic share, revealing competitive strength and customer preference in the industry.
Boba Guys has a Market Performance percentile of 97, indicating a leading position (top 3%) in the Cafe & Restaurants industry in the United States. Performance peers in a similar range include Fritanga Monimbo, Leoda's Kitchen and Pie Shop, The Codfather, Cheeseburger Randy’s, Austins Cattle Company, and Sarabell Calabar Kitchen. This high percentile suggests strong competitive positioning and customer preference compared to other brands.
Customer Satisfaction (CSAT) reflects customer happiness. Tracking CSAT is essential for spotting trends and guiding service improvements.
Boba Guys' overall CSAT is 61%, a decrease of 12.3 percentage points year-over-year. In California, CSAT is also 61% with the same decrease. The CSAT dynamic data shows fluctuations between 57.58% and 65.63% from May to July 2025. This indicates a notable decline in customer satisfaction, signaling a need to investigate and address potential issues impacting customer experience.
Number of Outlets shows brand's presence by location. Tracking Outlets helps strategic growth and expansion assessments.
Boba Guys has 16 outlets in California and 2 in New York. This distribution highlights a strong concentration in California, while New York represents a smaller portion of their presence. This data informs understanding of the brand's geographic footprint and potential expansion opportunities.
Competitor analysis highlights the competitive landscape, showing overlapping customer bases and direct competitors.
The top competitors for Boba Guys, based on cross-visitation, are Starbucks (13.89%), In-N-Out Burger (6.94%), Chipotle Mexican Grill (5.56%), McDonald's (5.56%), and Taco Bell (4.17%). This indicates that a significant portion of Boba Guys' customers also visit these brands, highlighting them as key competitors in the Cafe & Restaurants industry.
Traffic Workload by Hours reveals peak hours. Managing traffic helps optimize staffing and improve customer experience.
Boba Guys' traffic workload peaks between 11 AM and 7 PM, with the highest traffic workload recorded at 3 PM (62.87%). Traffic is minimal from midnight to 9 AM and drops significantly after 8 PM. These insights can guide staffing and resource allocation to meet customer demand during peak hours and reduce costs during off-peak times.
Understanding consumer segments is crucial for tailoring marketing strategies, targeting specific demographics, and improving customer engagement.
Boba Guys' customer base shows a higher affinity towards women (Index 107) and under-representation of men (Index 93). Gen Y (Index 122) and Gen Z (Index 114) show high affinity, while Gen X is under-represented (Index 83). These affinity indices indicate that marketing and product strategies could be tailored to resonate particularly well with Gen Y, Gen Z and female customers.