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Managing Partner, Global Business Development
See what factors influence Black Rifle Coffee Company performance in the United States and how they change over time
See what factors influence Black Rifle Coffee Company performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Black Rifle Coffee Company' competitors in the United States
An analysis of Black Rifle Coffee Company' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Black Rifle Coffee Company is in the top 1% of brands
Sample of brands in the same percentile
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Black Rifle Coffee Company's market performance is leading at the 99th percentile. This indicates a strong market presence, with a high share of customer foot traffic relative to competitors. The company's performance peers are Bayridge Sushi, Tartinery Café - Bar, Tommy Bahama, Original Tommy's World Famous Hamburgers, Copeland's of New Orleans, and Imo's Pizza.
CSAT reflects customer happiness. Tracking changes helps gauge satisfaction trends, pinpoint areas for improvement, and boost loyalty.
Black Rifle Coffee Company has an overall customer satisfaction of 88%, a 1.4 percentage point increase year-over-year. Louisiana shows 100% satisfaction. South Carolina, Oklahoma, Arizona, and Tennessee also have high CSAT. There's a small CSAT fluctuation between May and July.
Average check is purchase amount. Monitoring changes helps optimize pricing, track spending habits, and identify revenue growth opportunities.
The overall average check for Black Rifle Coffee Company is $10.20, which is down 8.5% year-over-year. Montana has the highest average check at $15.20. There's a decrease in average check from May to July.
Outlet count shows expansion. Tracking it reveals market penetration, growth strategy execution, and brand reach across different regions.
Black Rifle Coffee Company has the most outlets in Texas (17), followed by Utah (4). Florida, Tennessee and Virginia each have 3 outlets. Louisiana, Georgia, Oklahoma and Montana only have 1 outlet each.
Competitor analysis informs strategic decisions. Identifying overlapping customer bases reveals competitive dynamics and opportunities for differentiation.
The top competitors for Black Rifle Coffee Company, based on cross-visitation, are McDonald's (8.85%), Chick-fil-A (6.48%), Starbucks (6.11%), Cracker Barrel Old Country Store (4.49%), and Taco Bell (4.49%). This indicates customers of Black Rifle Coffee Company also frequent these establishments.
Traffic workload shows peak hours. Understanding customer traffic helps optimize staffing, manage resources, and reduce wait times.
Black Rifle Coffee Company experiences peak traffic between 9 AM and 11 AM. The traffic workload starts to increase at 5 AM, gradually rises throughout the morning, and then decreases from 12 PM onwards.
Consumer segments enable targeted strategies. Understanding audience traits helps tailor marketing, improve positioning, and drive engagement.
Women have a high affinity (83) with Black Rifle Coffee Company, while men show a strong affinity (116). Gen X (114) shows a high affinity, Gen Y shows an average affinity (99), and Gen Z (82) are under-indexed. These affinity indexes can inform targeted strategies.
Cafés & Restaurants