Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Benny performance in the United States and how they change over time
See what factors influence Benny performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Benny is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
An analysis of Benny' competitors in the United States
An analysis of Benny' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's foot traffic share, indicating its competitive strength and customer preference in the industry.
Benny is in the top 1% (leading position) of the Cafe & Restaurants industry in the United States. This means it captures a significant share of customer traffic. Competitors like Happy Lemon, MeloMelo Coconut Dessert, Nacho Daddy, Il Pastaiolo | Italian Restaurant in Miami Beach, Kinya Ramen, and Fonda Sabaneta are also within the top percentile.
Customer satisfaction (CSAT) is crucial. It measures how well a brand meets customer expectations, influencing loyalty and repeat business.
Overall customer satisfaction for Benny is 81%, a slight decrease of 0.4 percentage points year-over-year. Pennsylvania shows the highest CSAT at 87%, while South Carolina has the lowest at 74%. North Carolina and South Carolina experienced declines in customer satisfaction.
Average check reflects customer spending per visit, directly impacting revenue. Tracking it identifies pricing opportunities and spending habits.
The overall average check for Benny is $11.90, down 10.4% year-over-year. South Carolina has the highest average check at $17.60, while Pennsylvania has the lowest at $10.70. Virginia average check is $10.80 and North Carolina average check is $11.30.
Outlet count indicates brand reach and market presence, directly impacting accessibility and potential customer base.
Benny has 18 outlets in Virginia, 5 in North Carolina, 4 in South Carolina, 2 in Pennsylvania, and 1 each in Wyoming and Michigan. Virginia has the highest number of outlets, indicating its strongest market presence.
Identifying key competitors is vital for strategic positioning, enabling a brand to differentiate and capture market share.
Benny's top competitors based on cross-visitation are McDonald's (9.98%), Taco Bell (5.46%), Chick-fil-A (5.46%), Wendy's (4.28%), and Starbucks (3.80%). Customers who visit Benny also frequent these establishments.
Traffic workload reveals peak hours, allowing for efficient staffing, resource allocation, and optimized customer service.
Benny experiences peak traffic between 11 AM and 10 PM, with the highest workload at 6 PM (53.63%) and 7 PM (53.44%). Traffic is minimal between midnight and 10 AM. This data shows peak hours for staffing purposes.
Understanding consumer segments allows targeted marketing and positioning, enhancing brand relevance and campaign effectiveness.
Benny's customer base is comprised of 76% women (affinity index of 76) and 122% men (affinity index of 122). Gen X has an affinity index of 113, Gen Y has an affinity index of 87, and Gen Z has an affinity index of 88. Men and Gen X are over-indexed, women and Gen Y and Gen Z are under-indexed.