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Managing Partner, Global Business Development
See what factors influence Benedetti's performance in the Mexico and how they change over time
See what factors influence Benedetti's performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Benedetti's' competitors in the Mexico
An analysis of Benedetti's' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Benedetti's is in the top 1% of brands
Sample of brands in the same percentile
Understanding market share reveals competitive strength and customer preference in the Cafe & Restaurants industry.
Benedetti's is a leading brand with a market performance percentile of 99 in Mexico. This indicates a very strong market standing relative to its peers like Dunkin', Rebel Wings Plaza del Angel, El Guero Alteño, La Antigua, Golden Ticket, and Los Provi, all positioned in the top percentile.
CSAT is crucial for spotting loyalty trends, boosting retention, and knowing what customers feel to guide improvements.
Benedetti's in Mexico exhibits strong customer satisfaction, with an overall CSAT score of 83%, a significant increase of 19.9 percentage points year-over-year. CSAT varies by state, with Jalisco at 90% showing greatest satisfaction, while Aguascalientes scores the lowest at 14%. State of Mexico and San Luis Potosí show negative CSAT growth. Recent monthly CSAT scores range from approximately 81.78 to 86.73.
Average check data informs pricing strategies, menu optimization, and revenue forecasting in Cafe & Restaurants.
The overall average check for Benedetti's in Mexico is 230.1 MXN, showing a 2.1% increase year-over-year. Average check varies by state; Jalisco shows 202.2 MXN. State of Mexico shows 172.2 MXN. Hidalgo recorded 141.7 MXN. Recent monthly average check values have fluctuated between 225.95 and 233.33 MXN.
Analyzing competitors reveals market dynamics, brand positioning, and opportunities for differentiation.
The top competitors for Benedetti's in Mexico, based on cross-visitation, are Starbucks (8.52%), KFC and La Casa de Toño (7.39% each), Little Caesars (6.25%), and McDonald's (5.11%). This data helps understand shared customer base and competitive landscape.
Understanding consumer segments allows for tailored marketing and product strategies, improving engagement and ROI.
Benedetti's customer base in Mexico shows a higher affinity towards women (index of 74), suggesting they are overrepresented compared to the average consumer. Men's affinity index is 119. Gen Y (Millennials) are significantly overrepresented with an index of 172, indicating a high affinity for the brand.
Cafés & Restaurants