Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Bakers Delight performance in the Australia and how they change over time
See what factors influence Bakers Delight performance in the Australia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Bakers Delight is in the lower 30% of brands
Sample of brands in the same percentile
An analysis of Bakers Delight' competitors in the Australia
An analysis of Bakers Delight' competitors in the Australia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Bakers Delight's market performance is in the lower 30%, indicating a below-average market position. This suggests the brand has a smaller share of customer traffic compared to competitors. Performance peers in the same percentile range include Vasili’s Table, The Cheeky Squire, Finnegan's Hotel, Dum n Rum, Catalano & Co, and Chaska Chaat Ka.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term business success.
Bakers Delight's overall CSAT is 63%, a decrease of 11.9 percentage points year-over-year, indicating declining customer satisfaction. Queensland shows a CSAT of 68% with a decrease of 3.5 percentage points, while New South Wales has a CSAT of 60% with a significant decrease of 17.4 percentage points. The CSAT trend shows fluctuations between June and August 2025.
Average check measures the average amount customers spend per transaction, reflecting pricing strategy and customer spending habits.
Bakers Delight's overall average check is 20.9 AUD, a 49.2% increase year-over-year, suggesting customers are spending more per visit. In New South Wales, the average check is 38.2 AUD with no growth. The average check remained approximately 22.22 AUD between June and August 2025.
Number of outlets indicates brand reach and market penetration, reflecting expansion strategy and brand presence.
Bakers Delight has the highest number of outlets in Victoria (183), followed by New South Wales (170). Queensland has 50 outlets, Western Australia 47, South Australia 43, Australian Capital Territory 10, and Tasmania 4. This distribution highlights Victoria and New South Wales as key markets for the brand.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning.
The top competitors for Bakers Delight, based on customer cross-visitation, are Domino's Pizza, KFC, and Hungry Jack's Burgers (all at 7.5% cross-visitation), followed by Subway and Sue's Burgers and Shakes (both at 5%). This indicates a significant overlap in customer base with fast-food chains.
Traffic workload analysis reveals peak hours and customer flow, optimizing staffing and resource allocation for better service.
Bakers Delight experiences peak traffic workload between 6 AM and 6 PM, with the highest traffic between 8 AM and 12 PM. Traffic is significantly lower during nighttime hours (7 PM to 4 AM). This data suggests the need for increased staffing and resource allocation during peak hours.
Consumer segment analysis informs targeted marketing by understanding demographic preferences and tailoring strategies for engagement.
Women are overrepresented in Bakers Delight's customer base (affinity index of 112), while men are underrepresented (affinity index of 90). Gen Y exhibits a high affinity (affinity index of 169), indicating a strong representation within Bakers Delight's customer base.