Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Back Yard Burgers performance in the United States and how they change over time
See what factors influence Back Yard Burgers performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Back Yard Burgers' competitors in the United States
An analysis of Back Yard Burgers' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Back Yard Burgers is in the lower 30% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Back Yard Burgers' market performance is in the lower 30%, indicating a below-average market position. This suggests the brand captures less foot traffic compared to competitors. Performance peers in the same range include EL BAYU DE WELA SARA, Churchill's, Scoma's Restaurant, Windy City Social, Naan House Street Bites, and Boatyard.
CSAT reflects customer happiness, directly impacting loyalty and revenue. Tracking CSAT helps identify areas for service improvement and maintain a competitive edge.
Back Yard Burgers has an overall CSAT of 75%, a slight increase of 0.7 percentage points year-over-year. Illinois shows the highest CSAT at 87%, while Mississippi has the lowest at 59% with a significant decrease. The trend shows fluctuating CSAT over the three-month period.
Average check reveals spending habits, crucial for revenue forecasting and menu optimization. Monitoring trends helps tailor offerings to boost profitability.
The overall average check for Back Yard Burgers is $15.60, a 5% decrease year-over-year. Florida has the highest average check at $16.30, while Tennessee's is $12.60. The average check fluctuated slightly over the three-month period, ending higher in August.
Outlet count indicates brand reach and growth. Tracking outlet distribution informs expansion strategies and market penetration efforts.
Back Yard Burgers has a limited number of outlets, with Tennessee having the most at 4. North Carolina and Mississippi each have 3, while Arkansas has 2. Florida, Missouri and Illinois each have only 1 outlet. This distribution highlights key markets for the brand.
Competitor analysis identifies key rivals and their market share. Understanding cross-visitation patterns informs competitive strategies and customer acquisition efforts.
Back Yard Burgers' top competitors based on customer cross-visitation are Chick-fil-A (10.78%), McDonald's (9.80%), Taco Bell (7.84%), Cracker Barrel Old Country Store (6.86%), and Burger King (6.86%). This indicates that customers who visit Back Yard Burgers also frequently visit these fast-food chains.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and maximizes revenue potential.
Back Yard Burgers experiences peak traffic between 12 PM and 2 PM, with the highest workload at 79.16% at 1 PM. Traffic is minimal before 10 AM and after 9 PM, indicating the restaurant is busiest during the lunch hours.
Understanding consumer demographics enables targeted marketing. Tailoring campaigns to specific segments maximizes engagement and improves ROI.
Back Yard Burgers' customer base shows a higher affinity towards women (97%) and men (103%). Gen X is over-represented (124%), while Gen Y (87%) and Gen Z (81%) are under-represented, suggesting a stronger appeal to older demographics.