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Managing Partner, Global Business Development
See what factors influence ANAT performance in the South Africa and how they change over time
See what factors influence ANAT performance in the South Africa and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of ANAT' competitors in the South Africa
An analysis of ANAT' competitors in the South Africa
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
ANAT is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength by indicating its share of customer traffic against competitors, crucial for strategic decision-making.
ANAT's market performance in South Africa's Cafe & Restaurants industry is leading with a percentile of 97, positioning it in the top 3%. This high percentile reflects a strong competitive standing, showcasing a significant share of customer preference compared to its peers such as Oude Post Bistro, Codfather Seafood & Sushi, The Golden Dish, Proud Mary, Mikes Heritage House, and The Conscious Kitchen, who share similar market performance.
CSAT measures customer happiness, directly influencing loyalty and revenue. Tracking changes helps understand service impact and identify areas for improvement.
ANAT's overall customer satisfaction is 45%, reflecting moderate customer contentment. There was an increase of 0.5 percentage points year-over-year, showing slight improvement. CSAT varies by location, with Gauteng at 46% (down 3.7pp) and Western Cape at 41% (up 20.3pp), indicating regional differences in customer experience that need attention.
Average check reflects customer spending per visit. Monitoring this KPI helps in pricing strategies and understanding customer value and revenue trends.
ANAT's average check is 181.3 ZAR, a 9.5% increase year-over-year, signifying higher customer spending. The average check varies regionally, with Gauteng at 195 ZAR and Western Cape at 151.8 ZAR. This indicates that customers in Gauteng spend more on average compared to those in Western Cape.
Outlet count indicates brand reach and growth. Tracking the number of locations helps assess expansion effectiveness and market penetration.
ANAT has 14 outlets in Gauteng and 3 in Western Cape, showing a stronger presence in Gauteng. The distribution of outlets indicates a strategic focus on Gauteng, with potential opportunities for expansion in Western Cape to balance market coverage.
Understanding competitors is crucial for strategic positioning. Analyzing cross-visitation helps identify direct rivals and shared customer bases.
ANAT's top competitors, based on customer cross-visitation, are KFC (26.19%), Mugg & Bean (23.81%), Steers (21.43%), Fishaways (19.05%), and Spur (11.90%). This reveals that ANAT customers also frequently visit these brands, highlighting them as key competitors in the South African Cafe & Restaurants market.
Traffic workload identifies peak hours, optimizing staffing and resource allocation to improve service and customer satisfaction during busy times.
ANAT experiences peak traffic workload between 11:00 and 19:00, with the highest workload around 13:00 (52.70%). Traffic workload gradually increases from 6:00, suggesting a need for optimized staffing during these peak hours to manage customer flow effectively.
Consumer segments allow tailored marketing. Gender/generation insights inform targeted campaigns, enhancing engagement and brand relevance for varied demographics.
ANAT shows high affinity with women, indexed at 76%, indicating a significantly higher representation compared to the average consumer. Men are indexed at 120%. Gen Y are indexed at 187%, indicating a high affinity. These indices show stronger appeal towards Gen Y consumers.