Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
A Town Wings is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence A Town Wings performance in the United States and how they change over time
See what factors influence A Town Wings performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of A Town Wings' competitors in the United States
An analysis of A Town Wings' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market performance shows the brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
A Town Wings has a market performance percentile of 98, indicating a leading position. This signifies that A Town Wings captures a significant portion of customer traffic compared to other brands. Performance peers in the same range are India Belly, Lupe's, Ramen Ryoma, Sassool, India 101, and The Salt Line.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue. Positive CSAT scores drive growth.
A Town Wings demonstrates a high level of customer satisfaction with an overall CSAT score of 81%, a 10.9 percentage point increase year-over-year. Georgia leads with 81%, while Alabama shows a decrease at 70%. This indicates a strong positive trend in customer sentiment overall, though regional variations exist that may require specific attention.
Average check reflects customer spending habits and pricing effectiveness, impacting revenue per transaction and overall profitability.
The overall average check for A Town Wings is $19.2, down 12.6% year-over-year. Georgia shows an average check of $20 USD. A decline in average check suggests customers are spending less per visit, which could reflect pricing strategies, menu changes, or altered customer behavior.
Outlet count indicates brand reach and expansion, influencing market presence and accessibility to customers across different locations.
A Town Wings has a total of 15 outlets. The majority (11) are located in Georgia, with 2 in Alabama, 1 in Florida and 1 in South Carolina. The distribution of outlets highlights a strong presence in Georgia with limited expansion into other states.
Understanding key competitors and cross-visitation patterns is crucial for strategic positioning and customer acquisition efforts.
A Town Wings' customers also frequently visit McDonald's (15.79%), Chick-fil-A (13.68%), Dunkin' (9.47%), Burger King (9.47%), and Wendy's (9.47%). This indicates that A Town Wings competes for customers with major fast-food chains and coffee shops.
Traffic workload analysis by hour helps optimize staffing, manage resources, and improve customer experience during peak times.
Peak traffic workload for A Town Wings occurs between 11:00 AM and 8:00 PM, with the highest traffic around 6:00 PM (61.08%). Traffic is minimal during early morning hours. This highlights the prime operational hours for A Town Wings, indicating the need for optimal resource allocation.
Analyzing consumer segments allows for tailored marketing, improved product offerings, and enhanced customer engagement based on demographics.
Women are slightly over-represented with an affinity index of 101, while men are slightly under-represented with an index of 99. Gen Z is significantly over-represented (index of 198), Gen Y is slightly over-represented (index of 102), and Gen X is under-represented (index of 69). This indicates a strong affinity for A Town Wings among Gen Z consumers.