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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence 24 Chicken performance in the Philippines and how they change over time
See what factors influence 24 Chicken performance in the Philippines and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of 24 Chicken' competitors in the Philippines
An analysis of 24 Chicken' competitors in the Philippines
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
24 Chicken is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
24 Chicken holds the 47th percentile in the Philippines' Cafe & Restaurants industry, indicating a below average/lagging market position. This percentile reflects the brand's share of customer traffic relative to its competitors. Performance peers in the same percentile range include Uma Nota Manila, Earth Restaurant, Dunkin', Lantaw Il Corso, Sichu Malatang, and Firefly Roofdeck Restaurant, Makati.
Competitor analysis identifies key players and customer preferences. This helps to refine marketing strategies and gain a competitive edge.
The top competitors for 24 Chicken, based on cross-visitation, are Jollibee and McDonald's, both with a 15% cross-visitation rate. J.CO Donuts & Coffee and Chowking each have a 6.67% cross-visitation rate. 5% of 24 Chicken's customers also visit 24 Chicken. This data highlights the competitive landscape and shared customer base within the Cafe & Restaurants industry in the Philippines.
Traffic workload by hour reveals peak times. Understanding traffic patterns helps optimize staffing, manage resources, and improve customer experience.
24 Chicken experiences peak traffic workload between 17:00 and 20:00, with the highest workload at 19:00 (72.01). Traffic is significantly lower during the early morning hours (0:00 to 7:00). This data indicates the need for optimized staffing and resource allocation to manage peak hours effectively and ensure customer satisfaction.
Understanding consumer segments allows for targeted marketing. Tailoring strategies to specific demographics improves engagement and maximizes ROI.
24 Chicken's customer base shows a high affinity towards women (92%) and Gen Z (158%). Gen X shows an affinity of 96% and Gen Y shows an affinity of 72%. This suggests that marketing efforts should focus on Gen Z and women, while also considering the preferences of Gen X and Gen Y.